Senior Marketing Specialist

SME
Southfield, MI, USA

Job Description

Description

POSITION TITLE: Senior Marketing Specialist

DIVISION: Marketing, Training & Development

SALARY GRADE: 110

FLSA CLASSIFICATION: Exempt

SUMMARY OF KEY JOB DUTIES & RESPONSIBILITIES:

Leads marketing and communication plans in support of SME business units. Develop strategies, create and manage budgets, establish production schedules/timelines and implement campaigns across multi-channels including direct mail, digital media, website, advertising, mobile and social media. Manage large complex projects and budgets.

MAJOR FUNCTIONS:

Profile audience/buyers for marketing intelligence and to drive strategies and tactics.
Formulate goals with Event/Product Managers.
Develop and manage annual marketing budgets in $250,000 to $400,000 range. Tracking project costs to control expenses.
Allocate financial resources across multi-channel marketing campaigns.
Develop and execute marketing plans, set project objectives to meet established goals.
Collaborate with Digital Marketing Team to develop paid and organic strategies, campaigns, schedules and budget.
Work with internal creative department and/or external designer to lead the development of the creative strategy for assigned products/events.
Lead the development of copy platforms and key messaging for target audiences.
Lead the execution of marketing campaigns (copywriting, art direction, list development and production) for website, electronic, print, and online advertising, direct mail, sales/partner presentations, and collateral materials.
Collaborate with Communications, Membership, Digital Marketing, Events and Creative to lead an integrated marketing strategy. Coordinate communications across event/product teams to ensure consistent and appropriate image and messaging across all channels.
Create content, optimize for SEO/SEM and utilize analytics to monitor performance for all digital-marketing related activities including event websites, social media channels, and campaign landing pages.
Assist in the development, execution and optimization of paid digital efforts, including display advertising, mobile, and SEM.
Ensure digital design is optimized for branding, impact, SEO, and web development.
Create/prepare production schedules and project status reports, monitor results and modify schedules/plans and budgets as required.
Monitor and measure evaluation of campaign results to improve overall effectiveness and ROI.
Other duties as assigned.

MINIMUM EDUCATION, SKILLS, AND EXPERIENCE REQUIREMENTS:

Five or more years related experience including strong budget and project management skills.
Bachelor's degree in Business, Marketing or Advertising, or related field.
Excellent written and verbal communication skills.
Experience with paid search marketing including keyword research, campaign building, testing and optimization, data analytics.
Google AdWords, Google Analytics, retargeting; Facebook, Twitter; LinkedIn advertising

WORKING CONDITIONS:

Normal office environment
Regular, in-person attendance required
Primary office location: Southfield, MI
Some travel required

States

Security Clearance

NO Security Clearance

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SME

SME is an association committed to promoting and supporting the manufacturing industry. We offer an unmatched breadth of support and resources for manufacturers. SME offers the top manufacturing technology resources and news and produces the industry’s most valuable events. We deliver leading training and development solutions for your workforce. Our student outreach and scholarship programs help attract and empower manufacturing’s next generation. And our member community is the most prestigious and experienced in the business. We believe that a thriving manufacturing sector is vital to a healthy economy and provides rewarding careers, and we work to strengthen this industry.

SME Offers Excellent Benefits for Our Employees, including:

Generous paid time off
Paid holidays
Employee assistance program
Flexible work hours
Casual attire
Summer hours

In Addition -

Employees in the US are also offered:

PPO and HSA Medical, dental, vision, prescription drug, life insurance, telemedicine
403(b) retirement savings plan with employer match and contributions
Company paid short- and long-term disability
Flexible spending accounts
Wellness reimbursement

** SME is an Equal Opportunity Employer **

* Open to Remote Work *

Employees in Canada are also offered:

Company paid - Extended Medical, Pharmacy, Paramedical, Dental, and Vision Insurance; Employee and Dependent Life Insurance; and Short Term Disability
Defined Contribution Pension Plan with generous matching
Health Club Membership Reimbursement

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