149 marketing jobs found in Philadelphia, PA

Guild Mortgage Guild Mortgage Company , closing loans and opening doors since 1960. As a mortgage banking firm, we are dedicated to serving the homeowner/buyer. Our goal is to provide affordable home financing for our customers, utilizing the best terms available while providing a level of professionalism and service unsurpassed in the lending industry. Position Summary The Product Manager – CRM and Marketing Automation plays an important role in the organization by performing activities related to the company’s Retail Sales Division. The role is primarily responsible, under limited supervision, for ensuring the company’s CRM (Salesforce) and Marketing Automation technology is maximized to support higher lead generation, lead conversion, and customer retention. The Product Manager will manage the roadmap, backlog, and user stories and will serve as the primary liaison between business stakeholders, technical teams, and third-party vendors to ensure the successful delivery...

Site Name: USA - Pennsylvania - Philadelphia, USA - North Carolina - Durham Posted Date: Nov 5 2024 Sr. Director of Marketing (Brand Lead), Anti-Infectives Location: Philadelphia, PA or Durham, NC As the US marketing lead for an Anti-infective brand, you will lead all aspects of Marketing for the brand in US Commercial including collaboration/alignment with the Global Business Franchises, reporting to the US Commercial VP of the Anti-Infectives Portfolio. The goal is to develop brand plans, including allocation of resources, to deliver a successful product launch of a novel antibiotic within a highly competitive market. You will be accountable to drive US brand strategy and execution, lead a team of US marketers plus a team of cross-functional stakeholders, and maximize ambition. This is a highly visible and strategically important role for GSK as we re-enter the anti-infective market establishing a broad franchise. We are looking for an inspiring commercial leader...

Site Name: Durham Blackwell Street, USA - Pennsylvania - Philadelphia Posted Date: Dec 18 2024 As the Marketing Director, Hepatology you will be responsible for launch planning and execution for bepirovirsen, an antisense oligonucleotide being developed for the treatment of chronic hepatitis B. In this role you will lead US marketing launch strategies and tactics including pre-launch disease awareness and post-approval product promotion to health care providers. You will lead and work collaboratively with the commercial team and will play a critical role in integrating the execution of the marketing plan across multiple customer segments and indications. You will work in close partnership with team members supporting other pipeline hepatology products, the global brand team, cross-functional matrix teams, and copy approval team. This position requires strong leadership in many areas, including clinical acumen, building commercial strategy, creating tactics to support...

Site Name: USA - Pennsylvania - Philadelphia Posted Date: Dec 12 2024 Senior Director, DTC Marketing (Vaccines) Location: Philadelphia, PA Direct to Consumer (DTC) advertising, including TV and online video, has increased substantially with recent launches and has become a significant part of our overall vaccine marketing investment. As the Senior Director of Direct to Consumer (DTC) Marketing for the Adult Vaccine Portfolio, you will lead a team of consumer marketing leaders and managers in a second-line leadership capacity. Your role will encompass overseeing extensive media buys and investments in digital advertising across multiple channels including TV, web, social media, online community forums, and customer relationship management. You will be responsible for developing patient insights, aligning them with strategic commercial objectives, and creating marketing tactics to achieve those objectives. This critical decision-making role will require high levels of...

Site Name: USA - North Carolina - Durham, USA - Pennsylvania - Philadelphia Posted Date: Dec 13 2024 About the role This is one of two VP Marketing roles sitting within the US Specialty Business Unit, the other being the VP of Marketing for Respiratory Biologics. This role is responsible for the leading and delivering results for Benlysta and the Hepatology Portfolio - a team consisting of around 16 co-workers led by 2 Sr Directors Marketing. The VP Immunology Marketing will provide strategic direction for US Commercial Specialty Business, managing budget and allocating resources to meet or exceed GSK US Sales, profit and strategic goals. In this role and together with the VP, US Specialty Sales, you will have accountability for 1 promoted in market blockbuster brand, growing double digits in Rheumatology & Nephrology, and 2 Hepatology assets in launch preparation for next two years. This role will also work together with VP Marketing, Respiratory Biologics, who also...

Site Name: Durham Blackwell Street, Philadelphia Walnut Street Posted Date: Dec 3 2024 GSK is continuing to become a more data-driven customer centric organization where we are focused on building marketers’ foundational technical capabilities and supporting the marketing organization to enable improvements in our ways of working. To ensure these important initiatives are successful, we are adding four business-unit-aligned roles (Vaccines, Specialty, Oncology, and Anti-Infective & Respiratory), Marketing Capabilities Directors, to the Strategic Operations & Capabilities team. Reporting to the Head of Marketing Capabilities, these roles will support Marketing leaders and their teams, serving as the single point of contact for Brands to the Marketing Transformation Program initiatives, including Insights & Analytics, Marketing Operations, and Digital, Data and Tech teams. They will assist Marketing Leadership in developing and executing their business unit (BU)...

Site Name: Durham Blackwell Street, USA - Pennsylvania - Philadelphia Posted Date: Dec 2 2024 Infectious Disease continues to be a core area of focus at GSK, and we are building a portfolio of first in class/best in class Anti-Infective treatments for patients in need of new therapies. As we re-enter the Anti-Infective marketplace, we need experienced, entrepreneurial-minded individuals to help on this journey. Are you an experienced marketer looking to be part of an innovative, dynamic, and growing organization? GSK’s US Anti-Infective brand Team is looking for a Director, Pipeline/Portfolio Marketing. Director, Pipeline/Portfolio Marketing leads the marketing strategy and brand activation for the Anti-Infective pipeline assets to ensure successful launch and deliver on the brand aspirations. This includes developing an in-depth understanding of the US customer and market perspective for each pipeline asset to ensure successful commercialization and partnering with Global...

CSL The Associate Director of US Payer Marketing will lead US value, access, and reimbursement strategy for the launch of CSL Behring's pipeline assets. The role will serve as a critical partner and work closely with global commercial development, medical and market access starting at late-stage development to define US payer needs to achieve optimal pricing and reimbursement for the assets in the US. Responsibilities will include payer and channel marketing, access and reimbursement strategy, value and evidence strategy, and account management support. This Associate Director is responsible for developing and executing the market access strategic and tactical plan to gain or maintain optimal access for CSL brands. The role serves as the primary point of contact for developing launch readiness plan across channels and aligning with key internal partners (Brand Marketing, Medical, Account Management, Field Sales, Pricing, Contracting, Analytics, HEOR, Field Reimbursement...

CSL The Position: As a member US Commercial Finance Team, the Director, Finance Business Partner Marketing, US Commercial Finance will collaborate with the Marketing management team to lead financial performance, improve marketing investments, and support important decisions that accelerate growth and maximize value. You will provide financial leadership, strategic insights, and partner with interdepartmental collaboration between teams to ensure understanding of financial goals and marketing strategies Responsibilities: 1. Strategic Financial Leadership: o Trusted advisor to VP Marketing the marketing leadership to develop marketing strategies, ensuring financial plans align with our goals. o You are the primary finance partner to the marketing team, providing insights and guidance on budgets, forecasts, and resource allocation. o Contribute to the development of marketing budget and forecasts, identifying opportunities for cost optimization while maintaining...

CSL The Opportunity Reporting to the Sr. Director, Digital Products and Services, as the Product Owner-Plasma Donor and Marketing Customer Relationship Platform , you will accountable for leading the CRM (Salesforce platform) for CSL Plasma. You will lead the development and execution of digital initiatives across the CRM portfolio. You will work directly with the CSL business and members of the applications teams, they will ensure the core services products are managed and maintained in a compliant way, though when appropriate can allow flexibility in meeting business needs. You will provide leadership for support of the CRM platform across both CSL and Managed Service Provider resources. You will provide leadership and knowledge expertise in the process at both the global and local level. As a process champion, they will analyze business and technical processes to ensure reduction of risk and exposure on behalf of the CSL I&T organization, and beyond. This is a hybrid...

CSL As the Director of HIZENTRA, you will be responsible for the development and execution of marketing strategies to achieve business objectives and goals. You will work with internal and external partners to gain insights on the HCP and patient communities to create brand strategies, optimize the customer experience and pull tactical plans through to execution. You will identify and lead development of digital and non-digital assets such as web, social, mobile, print materials as well as innovative tactics to create a complete customer experience and multichannel marketing approach. The role will also be responsible for leading cross functional team meetings, using insights to develop strategic business plans and measurement to optimize marketing campaigns. You will be part of a high-performing team focused on customer engagement and experience. You must be able to work independently with minimum guidance from the Senior Director while being able to influence cross functional...

Merck Job Description The Oncology Organized Customer Access and Reimbursement (OCAR) team at our Company is essential for ensuring patient access to our medicines, a key strategic pillar for the organization. Our Market Access team analyzes population demographics and develops innovative solutions to improve access to our Oncology portfolio. As educators and advocates, we engage with stakeholders across payers, providers, channels, and policies to enhance the value of our medicines and support profitable access. As part of the OCAR team, the Associate Director, New Product Payer Marketing will assist in developing access strategies for our New Products portfolio. This role involves managing early access planning for multiple oncology assets, contributing to projects on list pricing, lifecycle gross to net, discount/contracting assumptions, IRA legislation impacts, site of care considerations, and value messaging for payers and providers. Understanding that early...

Merck Job Description The Oncology Organized Customer Access and Reimbursement (OCAR) team at our Company is essential for ensuring patient access to our medicines, a key strategic pillar for the organization. Our Market Access team analyzes population demographics and develops innovative solutions to improve access to our Oncology portfolio. As educators and advocates, we engage with stakeholders across payers, providers, channels, and policies to enhance the value of our medicines and support profitable access. As part of the OCAR team, the Associate Director, New Product Payer Marketing will assist in developing access strategies for our New Products portfolio. This role involves managing early access planning for multiple oncology assets, contributing to projects on list pricing, lifecycle gross to net, discount/contracting assumptions, IRA legislation impacts, site of care considerations, and value messaging for payers and providers. Understanding that early...

Site Name: USA - Pennsylvania - Upper Providence Posted Date: Dec 4 2024 This role is for future hiring needs in 2025 Are you looking for a challenging commercial role that allows you to influence a broad range of global leaders and helping to shape regional marketing solutions? If so, this Product Brand Management Director role could be an exciting opportunity to consider. As a Product Brand Management Director, you will lead efforts to support the launch of medicines, including the development of national and International & region-specific launch plans, and the assessment and development of tools/solutions for providers and patients in key markets. This role will provide YOU the opportunity to lead key activities to progress YOUR career, these responsibilities include some of the following... • Develop national and International Launch Plans . • Develop and implement a tactical plan to address key strategic imperatives. • Partner with Local Operating...

Barclays We are seeking a highly motivated, organized and experienced professional to join our Face-to-Face (F2F) marketing team as a Service Manager. We are looking for someone who has a strong background with managing multiple suppliers to ensure they are operating in control and meeting our business' needs. To be successful as a Service Manager, Face to Face Marketing, you should have the following additional experience: Financial and/or credit card industry Operations and Project Management Marketing and/or Technology You may be assessed on the key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen strategic thinking and digital and technology, as well as job-specific technical skills. This role is located in Wilmington, Delaware. Purpose of the role To agree, implement, monitor and govern the terms and conditions of contractual agreements with internal stakeholders and Barclays...

Barclays We are seeking a highly motivated and experienced professional to join our team as an Audit Manager - Face to Face Marketing. We're looking for someone with strong experience in data/file set-up management. Also we would like this person to have experience with technical and testing support for F2F projects. To be successful as an Audit Manager - Face to Face Marketing, you should have the following experience: Experience in auditing and controls is required Knowledge and experience in marketing and/or technology operations Experience in the financial and/or credit card industry You may be assessed on the key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen strategic thinking and digital and technology, as well as job-specific technical skills. This role is located in Wilmington, Delaware. Purpose of the role To manage and implement the service management framework for internal...

B. Braun Medical B. Braun Medical, Inc. Company: B. BRAUN MEDICAL (US) INC Job Posting Location: Bethlehem, Pennsylvania, United States Functional Area: Marketing Working Model: Hybrid Days of Work: Friday, Thursday, Wednesday, Tuesday, Monday Shift: 5X8 Relocation Available: Yes Requisition ID: 3825 B. Braun Medical Inc., a leader in infusion therapy and pain management, develops, manufactures, and markets innovative medical products and services to the healthcare industry. Other key product areas include nutrition, pharmacy admixture and compounding, ostomy and wound care, and dialysis. The company is committed to eliminating preventable treatment errors and enhancing patient, clinician and environmental safety. B. Braun Medical is headquartered in Bethlehem, Pa., and is part of the B. Braun Group of Companies in the U.S., which includes B. Braun Interventional Systems, Aesculap and CAPS. Globally, the B. Braun Group of Companies employs more than 64,000...

B. Braun Medical B. Braun Medical, Inc. Company: B. BRAUN MEDICAL (US) INC Job Posting Location: Bethlehem, Pennsylvania, United States Functional Area: Marketing Working Model: Hybrid Days of Work: Friday, Thursday, Wednesday, Tuesday, Monday Shift: 5X8 Relocation Available: Yes Requisition ID: 3827 B. Braun Medical Inc., a leader in infusion therapy and pain management, develops, manufactures, and markets innovative medical products and services to the healthcare industry. Other key product areas include nutrition, pharmacy admixture and compounding, ostomy and wound care, and dialysis. The company is committed to eliminating preventable treatment errors and enhancing patient, clinician and environmental safety. B. Braun Medical is headquartered in Bethlehem, Pa., and is part of the B. Braun Group of Companies in the U.S., which includes B. Braun Interventional Systems, Aesculap and CAPS. Globally, the B. Braun Group of Companies employs more than 64,000...

B. Braun Medical B. Braun Medical, Inc. Company: B. BRAUN MEDICAL (US) INC Job Posting Location: Bethlehem, Pennsylvania, United States Functional Area: Marketing Working Model: Hybrid Days of Work: Friday, Thursday, Wednesday, Tuesday, Monday Shift: 5X8 Relocation Available: Yes Requisition ID: 3826 B. Braun Medical Inc., a leader in infusion therapy and pain management, develops, manufactures, and markets innovative medical products and services to the healthcare industry. Other key product areas include nutrition, pharmacy admixture and compounding, ostomy and wound care, and dialysis. The company is committed to eliminating preventable treatment errors and enhancing patient, clinician and environmental safety. B. Braun Medical is headquartered in Bethlehem, Pa., and is part of the B. Braun Group of Companies in the U.S., which includes B. Braun Interventional Systems, Aesculap and CAPS. Globally, the B. Braun Group of Companies employs more than 64,000...

B. Braun Medical B. Braun Medical, Inc. Company: B. BRAUN MEDICAL (US) INC Job Posting Location: Bethlehem, Pennsylvania, United States Functional Area: Marketing Working Model: Hybrid Days of Work: Friday, Thursday, Wednesday, Tuesday, Monday Shift: 5X8 Relocation Available: Yes Requisition ID: 3828 B. Braun Medical Inc., a leader in infusion therapy and pain management, develops, manufactures, and markets innovative medical products and services to the healthcare industry. Other key product areas include nutrition, pharmacy admixture and compounding, ostomy and wound care, and dialysis. The company is committed to eliminating preventable treatment errors and enhancing patient, clinician and environmental safety. B. Braun Medical is headquartered in Bethlehem, Pa., and is part of the B. Braun Group of Companies in the U.S., which includes B. Braun Interventional Systems, Aesculap and CAPS. Globally, the B. Braun Group of Companies employs more than 64,000...