Dec 20, 2025
Biogen
About the Role We are seeking a highly skilled and strategic Director of Media Analytics & Optimization to lead measurement, reporting, and performance optimization for our pharmaceutical media investments. This role will serve as the bridge between marketing, data science, agencies, and brand teams-ensuring our media strategy drives measurable business impact while complying with industry regulations. What You'll Do: Develop and oversee the media measurement framework across all channels, including digital, TV, print, and more. Define KPIs, dashboards, and attribution methodologies tailored to pharma-specific needs. Partner with data science teams on advanced modeling, including Marketing Mix Modeling and Multi-Touch Attribution. Shape media selection with robust KPIs, targeting, and content effectiveness measures. Translate insights into actionable recommendations to maximize ROI and optimize budget allocation. Lead test-and-learn agendas, including...
Professional Diversity Network
Cambridge, MA, USA
Full-Time
