Feb 01, 2026
Description POSITION TITLE: Senior Marketing Specialist DIVISION: Marketing, Training & Development SALARY GRADE: 110 FLSA CLASSIFICATION: Exempt SUMMARY OF KEY JOB DUTIES & RESPONSIBILITIES: Leads marketing and communication plans in support of SME business units. Develop strategies, create and manage budgets, establish production schedules/timelines and implement campaigns across multi-channels including direct mail, digital media, website, advertising, mobile and social media. Manage large complex projects and budgets. MAJOR FUNCTIONS: Profile audience/buyers for marketing intelligence and to drive strategies and tactics. Formulate goals with Event/Product Managers. Develop and manage annual marketing budgets in $250,000 to $400,000 range. Tracking project costs to control expenses. Allocate financial resources across multi-channel marketing campaigns. Develop and execute marketing plans, set project objectives to meet established goals. Collaborate...
SME
Southfield, MI, USA
Full-Time
