May 06, 2026

Regional Sales Director - West

Job Description

This is an exciting time to be joining Delta Star!

We are Delta Star! The largest, American-owned medium power transformer manufacturer in the United States and the premier manufacturer of mobile transformers and mobile power substations in North America.

We are an industry-leader that has harnessed the power of electricity to reliably connect you to an essential part of modern-day life. Giving you the peace of mind you deserve to go out and make the world a better place!

Summary

Delta Star Inc. is seeking a driven, relationship-focused Regional Sales Director - West to grow revenue, expand customer relationships, and position our custom-engineered transformer solutions for success in the marketplace. If you excel at developing new business, building trusted partnerships, and navigating both the technical and commercial sides of the power industry-we want to hear from you!

What You'll Do

As a Regional Sales Director, you’ll lead business development efforts across your assigned region, engaging with utilities, engineering firms, industrial clients, and other key customers. You’ll identify opportunities, position Delta Star’s solutions, mentor sales representatives, and work cross-functionally to ensure customer needs are understood and met. You’ll also provide market insights, competitive analysis, and strategic recommendations that help guide business growth.

A Day in the Life

Your day may include visiting customer sites, preparing account strategies, evaluating technical specifications, coordinating with engineering, or supporting escalated customer concerns. You’ll bring customers to our manufacturing facilities, maintain CRM data, and work closely with Sales Leadership to ensure alignment. Whether you’re presenting solutions, analyzing opportunities, or strengthening long-term relationships, you’ll play a key role in expanding Delta Star’s market presence.

Specific Duties
  • Conduct regular customer visits to build meaningful, long-term relationships.
  • Develop and deliver account-level strategy plans and reports.
  • Lead and participate in factory visits, showcasing DSI’s capabilities.
  • Maintain ongoing communication with the Director of Sales on territory activity.
  • Assist in escalated customer situations to ensure resolution and satisfaction.
  • Maintain and develop CRM data to support sales forecasting and relationship management.
  • Mentor and support manufacturer sales representatives as applicable.
  • Collaborate closely with engineering, operations, contracts, and other internal groups to align on customer needs.
  • Promote the Delta Star brand and support company objectives externally.
  • Provide data-based recommendations to support decision-making and strategy development.

What We're Looking For

We’re seeking a consultative, technically savvy sales professional who is passionate about customer engagement, market growth, and delivering engineered solutions that make a difference.

Position Requirements
  • Bachelor’s degree or equivalent experience; engineering or technical discipline preferred.
  • Minimum 5 years of commercial sales experience; utility sales strongly preferred.
  • Experience with Medium Voltage Power Transformers, Mobile Substations, Mobile Repair Services, Field Services, Transformer Parts, or Monitoring Equipment preferred

Skills & Competencies
  • Excellent written and verbal communication skills.
  • Strong presentation and facilitation capabilities.
  • Demonstrated ability to work collaboratively across multiple customer and internal stakeholder groups.
  • Desire to think outside traditional boundaries, drive change, and support continuous improvement.
  • Strong relationship-building and strategic account management skills.

Key Performance Indicators (KPIs)
  • Territory sales growth and new business acquisition
  • Strength and expansion of customer relationships
  • Quality and accuracy of CRM data and account strategy plans
  • Effectiveness of collaboration with technical and operational teams
  • Customer satisfaction and resolution of escalations
  • Manufacturer rep performance and mentorship impact

Travel Requirements
  • 45%-50% travel expected within the assigned region.
  • Additional travel may be required for industry conferences, marketing events, or customer plant visits.

Why Join Us?

At Delta Star, you'll be part of a supportive and forward-thinking team that values professionalism, efficiency, and exceptional service. We offer a comprehensive benefits package to support you and your family, including medical, dental, vision, life, and disability coverage. Our retirement offerings vary by location but include employer contributions to retirement plans, an Employee Stock Ownership Plan (ESOP), and a corporate bonus plan.

You'll also enjoy paid time off, sick pay, floating holidays, and access to programs such as flexible spending accounts or similar consumer benefits. Additionally, we provide education assistance to help you grow in your career.

At Delta Star, we're committed to helping you thrive both personally and professionally.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

AAP/EEO Statement

Delta Star is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

States

CA

Salary

119200 - 132800

Security Clearance

NO Security Clearance

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