Truist

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Regular or Temporary:

Language Fluency: English (Required)

Work Shift:

Please review the following job description:

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.
1. Lead the development and refinement of value propositions, positioning statements, marketable proof points and reasons to believe, for a wide range of client segments, products and services. Facilitate group working sessions and bring consensus with internal stakeholders and external vendor partners as needed to successfully execute work.
2. Utilize a strong understanding of language to write and re-write value propositions and positioning that are fully aligned to the Truist brand and business strategy.
3. Present ideas using a range of methods to effectively influence senior leaders throughout the company.
4. Consult on campaign/creative briefs and ensure that each brief includes a clear value proposition and/or marketable claims.
5. Collaborate and consult with internal constituents to understand short-term and long-term business objectives, and serve as an internal strategic advisor to segment leaders regarding brand and market positioning.
6. Develop and maintain deep subject matter expertise of relevant consumer/business segments, the competitive landscape, market dynamics, and trends in order to achieve distinctive and differentiated positioning of Truist.
7. Guide market research and intelligence gathering to inform value proposition and positioning development, using compelling insights.

QUALIFICATIONS

Required Qualifications:
The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
1. Bachelor's degree in Marketing, Communications, Business Administration or related field
2. Seven years of related experience or an equivalent combination of education and experience
3. Deep specialized (SME) and/or broad knowledge within the marketing (or related) discipline. Sound and comprehensive understanding of business and organizational strategies and processes managing a process
4. Ability to interpret internal and external business challenges and implement best practices to improve products, processes, or services.
5. Ability to lead projects of significant complexity and risk exposure, in addition to leading a team of professionals
6. Ability to exercise independent judgment in solving technical, operational, and organizational challenges in the context of business objectives and priorities
7. Sophisticated analytical skills and the ability to solve complex technical and business problems
8. Ability to influence others to adopt a new perspective
9. Knowledge of the industry's competitive landscape and an understanding of the market and regulatory factors that shape the industry

Preferred Qualifications:
1. Master's of Business Administration (MBA) or related degree
2. Ten years marketing experience across a broad range of marketing functions

OTHER JOB REQUIREMENTS / WORKING CONDITIONS

Sitting/Standing/Walking/Bending/Lifting
Sitting (if checked, indicate frequency)
Constantly (More than 50% of the time)
Standing (if checked, indicate frequency)
Frequently (25% - 50% of the time)
Walking (if checked, indicate frequency)
Frequently (25% - 50% of the time)
Bending (if checked, indicate frequency)
Occasionally (Less than 25% of the time)
Lifting (if checked, indicate pounds)
Up to 25 lbs.

Visual / Audio / Speaking
Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone.

Manual Dexterity / Keyboarding
Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers.
Availability
Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need.
Travel (Must select one)
Up to 25%

General Description of Available Benefits for Eligible Employees of Truist Financial Corporation: All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist's generous benefit plans, please visit our Benefits site. Depending on the position and division, this job may also be eligible for Truist's defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non-temporary position for which you apply, based on full-time or part-time status, position, and division of work.

Truist is an Equal Opportunity Employer that does not discriminate on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status, or other classification protected by law. Truist is a Drug Free Workplace.

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