Multi-faceted consulting business serving the sports nutrition, health and fitness industry, with a broad range of clients focused on dietary supplements, functional foods, nutritional products (bars/powders/drinks), nutraceuticals and traditional food products. SNCG works with domestic and international clients to identify, acquire, develop, market and sell new products and services, as well as to further develop existing products and services covering every spectrum of sports nutrition. SNCG’s expertise covers a wide range of capabilities - - comprehensive go-to-market strategy with budget and timelines, review and written evaluation of potential claims for related products and review of relevant regulatory issues. Review of current product line, current and potential delivery forms, related manufacturing processes, cost issues and alignment with US resources, including identification of suitable co-packers, product formulators and ingredient suppliers, recommendations for product line expansion, market analysis and competitive landscape, consumer research pre-launch, including possible design of consumer focus groups, etc, as mutually agreed upon packaging and marketing material development as will be specified and mutually agreed upon. Analysis of distribution models, potential partners and associated resources and introductions regulatory affairs, science and technology, product development and strategic planning. SNCG also operates within a network of highly capable professionals providing complimentary expertise as needed. This unique structure also provides continuing access to mainstream dietary supplement, pharmaceutical, OTC, traditional and functional food manufacturers and retailers.