It all began in Guasave, Mexico in 1975. El Pollo Loco was originally a roadside chicken stand. Its signature menu item? “Pollo,” of course: fresh chicken marinated in a special recipe of herbs, spices and fruit juices. Needless to say, El Pollo Loco quickly became a local favorite.

By 1980, the very first American El Pollo Loco opened on Alvarado Street in Los Angeles. The rest is history.

While a lot has happened over the past few decades, El Pollo Loco’s commitment to fresh, authentic food has not. And we’re just getting started because with each day that passes, we grow more and more passionate about our food. Some say it’s crazy. We say it’s Crazy You Can Taste.