X RAY BRAND Manager

Part of the marketing department based in Princeton, NJ your responsabilities are :

Plan, develop and direct marketing effort to maximize profitability with sales including price setting and management of Xray products

Analyzes market data and develop/implement strategic marketing

Establishes and implements annual brand plans

Identify new products concepts and collaborates with the product team to manage the new introduction process

Assists with the complete annual competitive review of the brand portfolio

Manages marketing budget to demonstrate ROI

Analyzes trends and apply judgement to predict forecast

Ensure market platform account information available and accurate, edits and customizes the CRM to fit the needs of the subsidiary

Capture and share product , equipment and competitive intelligence

Share marketing campaign and innovation, develop and execute product communication

Plans, executes and administrates internet marketing strategies, including public subsidiary site, customer care and subsidiary portal

Plans annual scientific congress calendar and budget, ensures adequates resources are available for successful event execution

Reseraches, understands and translates reimbursment pathways

Develops and delivers products base training to hires and for ongoing current employee training maintenance