AVALA believes in combining — analysis, research, technology, creativity and overall brand strategy — to help our clients maximize their sales and marketing results. Our unique approach identifies, understands and profiles existing customers, then finds new prospects from that knowledge. Next we convert those prospects into new customers or upgrade current customers to new products. Finally, and most importantly, we measure and manage long-term customer satisfaction and retention. We are the industry thought leader in understanding, acquiring and retaining the purchasers of premium brands, leisure and lifestyle products.