The Karma Group is a laboratory of forty-some-odd branding, marketing, and advertising professionals. Some of us are painfully left-brained. Some are hopelessly right-brained. And some, well, some we're not too sure about. In many ways, we're a paradox. We have researchers who are remarkably creative, creatives who are obessed with strategy, and media pros who act like social scientists. We just look for people who are really smart and won't allow their brain to get stuck in a rut. It's an approach that works surprisingly well for organizations as varied as Kimberely-Clark, the Green Bay Packers, and Oshkosh Truck Corporation.