RxLive offers a platform that connects pharmacists and patients in a secure, private and personal way. At its root, it also connects old and new. It takes the best elements of traditional independent pharmacy — expert patient care, a service mindset and an individual relationship between the pharmacist and the patient — and combines it with the technology-based convenience and data-driven decision-making that today’s consumers expect and demand.

By disconnecting the business model of pharmacy from the dispensing event and identifying consumers who need and value the expert advice they can get from their “personal pharmacist,” RxLive is redefining what the practice of pharmacy looks like.