ARYZTA North America has announced it has changed its name to Aspire Bakeries, a name reflecting the direction the company aims to continue to move – upwards.

Following the sale to private equity firm Lindsay Goldberg earlier this year, the company set out to reintroduce itself with a new name while continuing to focus on growth across its three core brands: La Brea Bakery, Otis Spunkmeyer, and Oakrun Farm Bakery.