Who We Are

EDO is a data, measurement and analytics company with a mission to reimagine the KPIs of success for marketers and media companies. We believe that better measurement empowers higher order goals and better decisions. In particular we know that measuring consumer intent is valuable (and hard). The company is an innovative leader in applying world-class data science and unique behavioral metrics to help its clients – advertisers, TV networks and movie studios – generate greater value from their creative efforts and media investments. 

Our core offering is TV Ad Engagement, which links online Search Engagement directly to national TV airings, capturing the moment that TV viewers pick up their phone, laptop, or tablet and search for a brand, product, movie or program.   EDO’s TV Ad Engagement solution captures the effectiveness of every national TV ad airing, at scale and in real time.  

We have been growing our client base beyond Movies and TV by building consultative data-driven relationships with new brands, beginning with Automotive, and are now expanding our footprint across many new product categories.