We are a family owned dealership who eat, sleep, and live for the ride and we’re excited to share our experience, passion, and knowledge with the community. The A+ Family consists of Kevin and Barb Nichols, and their four children Nikki, Kole, Tristyn, Logan and the many great employees that make up our team.

 Where it all began:

The owners, Kevin and Barb Nichols, adventure began in 1994 as avid riders they turned their passion into a business. The goal was to provide exceptional powersports products to Southern Wisconsin and Northern Illinois area with their riding and powersports knowledge. They progressed from a small parts shop to one of the largest Polaris Dealerships in the territory. We’ve continued to grow for over 25 years, providing an innovative and exciting powersports experience. Our company has expanded to housing new and used Polaris off roads and snowmobiles, Mahindra Tractors, ROXOR Off Roads and Trailers.