Genesco Sports Enterprises

Corporate Consulting

 

Delivering against key corporate objectives takes more than just buying a sports sponsorship. GSE develops and executes fresh brand strategies with ownable sports activation platforms that break through to consumers and deliver results. GSE helps brands connect with fans to build awareness, regard and loyalty.

 

 

Efficient Negotiations

 

GSE is known for its negotiation expertise. We negotiate contracts and have longstanding influential relationships with leagues, teams and athletes. We work to save client budgets, track investments to measure ROI and proactively recommend optimal asset mixes in order to drive our client’s business.

 

 

Research & Insights

 

GSE has access to extensive consumer and marketplace intelligence combined with proprietary research, tracking, measurement and valuation tools. Having a dedicated staff and resources at our fingertips has proven impactful in the design and execution of client sports strategy.

 

 

Event Activation & Hospitality

 

GSE Live is an arm of our organization that creates engaging footprints to showcase brands at consumer destinations and drive engagement. Our energetic and detail-oriented hospitality staff builds custom programs that leverage marquee events to entertain key customers, enhance sales and drive consumer preference.

 

 

Hispanic Marketing

 

GSE’s in-house Hispanic sports marketing experts have the knowledge and experience in connecting brands to marketing platforms that target and emotionally connect with Hispanic consumers by leveraging their passion for sports.

 

 

Digital Content

 

GSE has a dedicated group that develops and deploys innovative social engagement platforms and digital content. Our work enhances the fan experience and unlocks value for our clients.

 

 

Talent Procurement

 

GSE has a strategic and data-supported approach to partnering with iconic athletes, coaches and sports broadcasters. Adding celebrity talent to the mix of sponsorship, activation and hospitality programs has proven to be incredibly impactful for our clients.