~~The mission of KUOW is to create and serve an informed public, one challenged and invigorated by an understanding and appreciation of events, ideas and cultures.

To accomplish our mission, KUOW:
•produces and acquires programming that meets the highest standards of journalism, cultural expression and entertainment;
•seeks advice and guidance from the community;
•provides a workplace that values professional growth, experimentation and cultural diversity;
•and utilizes state–of–the–art communication technologies.

The fundamental values that guide our mission are:
•respect for the intelligence of our listeners;
•relevance to the local community;
•accuracy, thoroughness and fairness in reporting;
•creative use of sound to engage the intelligence, curiosity and imagination of listeners;
•innovation;
•and non–commercial operation.

Governance & Operations

KUOW serves communities in the Puget Sound region, Western Washington and Southern British Columbia. The station is operated by KUOW Puget Sound Public Radio (PSPR) under an agreement with the University of Washington, KUOW's licensee. PSPR was established in 1999 and is a private, non–profit corporation governed by a community board.