134 Marketing jobs

Walgreens Job DescriptionJob Summary:Applies business knowledge and facilitative expertise to gather and create functional requirements and use cases to meet business initiatives. Analyzes business and user needs, documents requirements, and translates into solutions. Performs as the link between business users, Consumer Experience and Technology.Job Responsibilities:* Plans and directs the analysis and gathering of functional requirements used in the design (e.g. use cases and process flows) of based on business requirements documents. Analyzes business and functional requirements to ensure that all requirements have been discovered and addressed. Works with cross functional teams to create uses case in conjunction with mobile product solutions.* Schedules and conducts requirements gathering sessions and helps to coordinate the review and signoff of deliverables. Provides status reports and contributes to work plan updates.* Provides expertise through the interpretation,...

Walgreens Job DescriptionJob SummaryThe Senior Manager, Customer Loyalty Experience will be responsible for strategic design and delivery of personalized myWalgreens omni-channel experiences for customers and patients. This role is a critical member of a cross functional team that collaborates to make our digital experiences more personal, relevant and frictionless.Ideal candidate will be skilled at leveraging the voice of customer and relevant insights to identify new opportunities to advance experiences and possess the leadership to indirectly lead a cross-functional team across digital, marketing, and IT responsible for design and implementation. This role will also manage a portfolio of existing experiences, leveraging an agile test and learn approach to facilitate continuous improvement and optimization. The manager will be able to define key success metrics, set performance goals and identify value drivers to support overall business goals. Job ResponsibilitiesAccountable...

Walgreens Job DescriptionJob Summary Do you want to be part of the customer-first, fast-paced CRM team that leads strategy and analytics, to improve customer experience and to drive business growth? We're looking for a Leader to join our Audience Journey Strategy Orchestration team here at Walgreens. You will play a crucial role in supporting and leading our marketing team through your thought leadership in performance analytics and customer contact strategy. Guided by a customer-first principle, you will lead the intelligent orchestration to what, when, and where our customers see the most relevant communications. Through this highly visible role, you will be able to quickly gain understanding of Walgreens' business and marketing/data platforms to identify opportunities, partner with cross-functional team members to execute, and quickly dive into insights to drive optimization - which will inform the future state CRM strategy and execution roadmap. A career at Walgreens means...

Walgreens Job DescriptionJob SummaryThis role will partner with the Chief Merchandising Officer and their leadership team to bring customer and market insights to help strengthen Walgreens retail business. You are the voice of our retail customer, understanding her needs and leveraging them to inform our customer-driven plan. You are able to leverage a brought range of analytical approaches and are versed in syndicated market data, customer behavioral analytics and customer research. You lead a team whose responsibilities cover the entire retail business, including all categories and lines of business, our Owned Brands and wider retail and competitor trends. This role is part of the Insights leadership team at Walgreens, and works closely with peers to connect insights across Merchandising, Marketing, Pharmacy and Retail Operations and better deliver to our customers' and patients' needs.#LI-CB1External Basic QualificationsBachelor's degree and at least 8 years of experience in...

Walgreens Job DescriptionResponsible for managing the Integrated Planning Process, including the development and execution of the strategic marketing plans for the company's business units. Liaises with all marketing teams as well as other relevant business partners to ensure an integrated marketing strategy and execution plan. In addition to leading the Planning Process, responsible for developing, extending, and socializing the Marketing calendar (reflecting the comprehensive marketing strategy over a rolling 18 month period).Job ResponsibilitiesLeads the integrated planning, including development of the strategic integrated marketing strategy and plan to ensure the attainment of business unit objectives; increase brand recognition, and enhance Walgreens market position.Provides technical guidance and ROI consulting to marketing and brand leaders on timing and appropriateness of messaging and media.Works closely with the Sr. Director of Integrated Marketing Planning to develop...

Walgreens Job DescriptionJob SummaryGuides cross-functional teams to create and implement strategies for area of responsibility in support of Walgreens goals/targets. Responsible for analyzing data and trends and making tactical and strategic recommendations. Performs additional ad hoc reporting stakeholders.Job ResponsibilitiesLeads day-to-day activities of a group of team members, ensuring timely completion and strategic soundness of decisions. May assign, monitor and review progress and accuracy of work, direct efforts and provide technical guidance on more complex issues. May provide input into hiring, firing, and performance reviews. Establishes objectives and communication policies, provides constructive discipline, and builds employee morale.Presents deliverables and post-analyses specific to area of responsibility to key internal clients and executive management.Plays a key role in creating and performing analysis for strategic project-based initiatives.May lead client...

Walgreens Job DescriptionJob SummaryDevelops and executes operational activities that have moderate to significant impact on the specified functional area of the Customer Loyalty & Insights work function, and may include responsibilities in the area of vendor collaboration, pharmacy insights, customer insights, pricing and promotion and/or consumer research. Job Responsibilities Develops and executes operational activities that have moderate to significant impact on the specified functional area of the Customer Loyalty & Insights work function, and may include responsibilities in the area of vendor collaboration, pharmacy insights, customer insights, pricing and promotion and/or consumer research such as:Developing complex or industry- approaches to drive the development of broad reaching initiatives.Defining, deploying and institutionalizing functional area research approaches and related knowledge bases.Forecasting and assessing industry trends and their impact on key...

Walgreens Job DescriptionJob SummaryAccountable for directing product management and operations of a digital business unit or a discrete product line such as mobile app or guest communications to achieve strategic and operational business goals and targeted financial and quality results. Decisions and outcomes will have a moderate to significant impact on the organization's short-term and long-term results, specific customers and/or partners. Ability to lead teams and drive consensus to meet product objectives.Job ResponsibilitiesDirects the marketing strategies and plans for digital to achieve the strategic and operational business goals and targeted financial and content quality results. Develops and oversees the implementation of processes, and policies that have significant impact upon the organization.Develops short- and long-range marketing strategies and plans. Directs managers accountable for marketing within the Digital organization, and relies on some key centralized...

Walgreens Job DescriptionJob SummaryOur Head of Design (Design Director) is responsible for operating a design CoE within Walgreens Brand Design and Content Studio, leading the overall visual design direction for the Brand, including ownership of our enterprise brand identity system, lifestyle and product photography, and an ever evolving asset library to support content publication.This role reports to the Head of Creative and will partner with key creative team leaders (Director of Delivery & Director of Content) to deliver a new generation of omnichannel, retail marketing in supporting of the full spectrum of key brand campaigns and business priorities. Experience directing multi-channel experiences (video, print, digital, experiential, activation, etc.) is required. The ideal candidate will have experience in and a passion for defining and designing world-class solutions in a high-volume, high-value, performance-driven environment where both speed-to-market and...

Walgreens Job DescriptionJob Summary: Applies business knowledge and facilitative expertise to gather and create functional requirements and use cases to meet business initiatives. Analyzes business and user needs, documents requirements, and translates into solutions. Performs as the link between business users, Consumer Experience and Technology. Job Responsibilities:Plans and directs the analysis and gathering of functional requirements used in the design (e.g. use cases and process flows) of based on business requirements documents. Analyzes business and functional requirements to ensure that all requirements have been discovered and addressed. Works with cross functional teams to create uses case in conjunction with mobile product solutions.Schedules and conducts requirements gathering sessions and helps to coordinate the review and signoff of deliverables. Provides status reports and contributes to work plan updates.Provides expertise through the interpretation, synthesis,...

CVS Health Job DescriptionThe Senior Manager, Pharmacy Benefit Services Marketing for Caremark reports to the Director, Member and Patient Experience, and leads a small team responsible for the development of marketing strategy and plan execution for the pharmacy benefits member and patient onboarding experience. This leader brings to life the onboarding marketing vision and strategies ensuring greater awareness and utilization of CVS' health services.Responsibilities include:* You will be responsible for all the end-to-end marketing strategy from initial experience / service development to go-to-market planning and execution to measurement and plan optimization to maximize in-market performance, with a heavy focus on a digital first/digitally led approach.* Work in a collaborative team mindset and the ability to build consensus in a highly matrixed, cross-functional environment. * Partner with business unit leaders and be a strategic partner and trusted advisor in helping to...