In ancient times, the ability to harness and use the energy of the sun can be considered a divine power. Throughout history, we have least twenty (20) sun god names in different parts of the world and in various civilizations. But the oldest known record of harnessing the power of the sun for more practical uses can be traced back to ancient Greeks and Romans.
The Greeks and the Romans used solar energy for heating water in bathhouses. The Greeks developed a rudimentary form of a solar water heater called the "helioscope," which consisted of a curved metal mirror that focused sunlight onto a cauldron of water. Similarly, the Romans used mirrors and reflective surfaces to concentrate sunlight and heat water in their public bathhouses.
Modern technology has shown us that the sun's energy can go beyond water heating. Nowadays, you can use solar power to energize an entire household or building with different appliances of varied heating or electrical capacities. There are even cars now being introduced in the market which run on solar technology. Centuries after, we have come a long way from the early methods of solar power harnessing. Today, these methods have become more efficient and economical with the introduction of solar panels. Solar panels consist of numerous photovoltaic (PV) cells which convert light into electricity.
Solar panel technology is not foreign one to the military. A large number of bases depend on solar power. This economical and tactical energy leverages the military's position even on off-grid locations. Hence, it is not surprising how many veterans are accustomed to the fabrication, installation, engineering, installment, and even maintenance of solar panels. If your line of work or specialization is with solar power technology, come work for Brooklyn SolarWorks!
In the Brooklyn area, most solar contractors have evaded the borough’s dense residential neighborhoods and flat roof townhouses because conventional solar panels prove hard to install in said areas. Brooklyn SolarWorks saw this problem. In 2015, they took on the challenge of extending the power of the sun to these urban built environments. What started as a challenge transformed into the profitable business that it is today.
When they entered the market, Brooklyn SolarWorks did not just jump into the industry of consultation and installation. The uniqueness of their target locations pushed them to invest on new design and pioneer a totally different installation method compared to the established standards. This meant studying and brainstorming on several of the City’s complex code, zoning and permitting rules. Breaking new grounds in the design and installation also meant breaking the mold of customer service. They did not only educate clients about the benefits of solar power solutions but they also had to convince them that their product and installation methods are what they really needed. They had to come up with products specific to the neighborhood's unique landscape. From then on, they never left the famous borough.
Conventional solar panels mainly adapt to large detached homes with pitched roofs - a quality opposite of Brooklyn townhomes. The latter typically have small, flat roofs that commonly share walls with adjacent buildings. If you think about it, flat roofs should be ideal for solar panel installations because it directly catch sunlight. But since we are talking about Brooklyn, a unique city landscape with limited livable areas, flat roofs do not outright mean solar panel-friendly. Instead, they are more of hatches- and AC units-friendly. Such installations compete with solar panel spaces.
A solar panel's surface area is proportional to the amount of power that it can generate. The longer the panel, the greater energy it can harness and give off. Brooklyn's dense urban environment hinders the conventional solar panel productivity. As a solution, Brooklyn SolarWorks has pioneered unique solutions that work around the flat roof, uneven building height challenges. Their award-winning Brooklyn Solar Canopy, was specifically developed to make solar viable – and livable – on most flat roofs.
Majority of companies expand their business by pushing outward into new territories. This business strategy is not for Brooklyn SolarWorks, though. Instead of spreading outward, the company aims to build its business further by going deeper, block by block, in their service areas. They call this strategy the hyper local focus. They want to develop a deep familiarity and connection with their communities first before they expand to new territories.