12 business analytics and optimization manager jobs found in Atlanta, GA

JOB DESCRIPTION Hertz Car Sales is transforming how consumers buy used vehicles-offering confidence, quality, and convenience backed by one of the world's most trusted mobility brands. As part of this evolution, we're seeking a Senior Director, Marketing, to lead the strategy, integration, and performance of all marketing functions supporting the Hertz Car Sales business. Starting salary is $195K; commensurate with experience. A Day in Life: This executive will oversee three direct reports overseeing the following core functions: Integrated Marketing Programs: Leading brand strategy, creative development, content, organic social and influencer programs. Growth Marketing & Analytics: Driving digital and direct-to-consumer acquisition, performance, marketing, and measurement. Customer Lifecycle & CRM: Building personalized, data-driven communication programs that nurture leads, accelerate purchase, and strengthen loyalty What You’ll Do: The ideal candidate will...

JOB DESCRIPTION Are you a data-driven, detailed individual that is current on digital marketing trends? If you demonstrate strong initiative and excel in collaborative work environments, this would be a great role for you. Manager Paid Advertising will oversee investment and execution of digital campaign strategy within North America, with a primary focus on performance across omni-channel digital media advertising for our brand portfolio. A Day in Life: The Manager Paid Advertising Digital Marketing is within the global Paid Media and Advertising Marketing team and will involve close collaboration with cross functional Hertz team including but not limited to Brand. Successfully support and manage the approved paid media strategy and forecast for NA advertising budgets across three brands and maintain optimal levels of media performance across channels with efficiency vs. benchmarks in accordance to regional business needs and/or local market environments. Identify and...

JOB DESCRIPTION A Day in the Life: The Senior Residual Value Economist will be responsible for developing and managing forecasts for residual values and setting the strategy for optimizing, protecting, and enhancing the residual values of Hertz’s fleet of vehicles. Starting salary is $140K; commensurate with experience. What You’ll Do: Provide vision and leadership for the residual value management function at Hertz Collaborate with the Data Science team on the development of residual value forecasts utilizing all available industry data and Hertz’s own car sales data Provide residual value support to enable Hertz to develop short and long term strategies for vehicle acquisition, fleet rotation, and car sales optimization to maximize long term profitability of the company Partner with and develop strong working relationships cross-divisionally with Finance, Accounting, Procurement, Car Sales, and Fleet Planning to establish aligned residual value strategies....

JOB DESCRIPTION The Sr Director, Residual Value Management will lead a team responsible for the strategic forecasting and management of vehicle residual values. A Day in the Life: The Sr Director, Residual Value Management will be responsible for leading and managing the team responsible for developing and managing forecasts for residual values and setting the strategy for optimizing, protecting, and enhancing the residual values of Hertz’s fleet of vehicles. Starting salary is $160K; commensurate with experience. What You’ll Do: Provide vision and leadership for the residual value management function at Hertz, building a high performing team focused on data-driven forecasting and execution and strong data governance Collaborate with the Data Science team on the development of residual value forecasts utilizing all available industry data and Hertz’s own car sales data Provide residual value support to enable Hertz to develop short and long term strategies for...

JOB DESCRIPTION Hertz Car Sales is transforming how consumers buy used vehicles - offering value, quality, and convenience backed by one of the world's most trusted mobility brands. As part of this growth journey, we're seeking a Director of Marketing Programs to lead the development and execution of brand, creative, and integrated marketing initiatives that shape perception, drive engagement, and elevate customer experience across channels. Starting salary is $135K; commensurate with experience. A Day in the Life: Reporting directly to the Sr Director, Hertz Car Sales Marketing, this leader will oversee brand identity, integrated campaign planning, organic social media, content strategy, and influencer partnerships. They ‘Il work cross-functionally with Creative, Growth, CRM, Communications, and Retail Operations to ensure consistent storytelling that connects emotionally with customers and aligns with our broader business goals. What You’ll Do: Evolve and steward...

JOB DESCRIPTION The Revenue Management Analyst is responsible for managing car rental pricing and availability for Hertz Global Holdings. This individual will generate strategies / reports / analysis in an effort to monitor, control, and improve revenue management policies and profitability. In conjunction with inter-departmental stakeholders, this individual will assist in the analysis and evaluation of Revenue Management practices. They will also help manage and create new process and systems transitions. The starting salary for this role is $65,000 What you'll do: Implement strategic revenue plan, leveraging analytics, to support profit contribution improvement and revenue share growth targets in key segments and markets of responsibility. Implement mix optimization plan along key segmentation factors; including product, channel, and customer segments; to support Revenue Per Day (RPD), Revenue Per Vehicle/Unit (RPV/U), and market share improvement targets. Identify...

JOB DESCRIPTION The Sr. Revenue Management team’s primary focus is maximizing revenue for the Hertz portfolio of brands. Senior Analysts use analytical models, algorithms, and tools to evaluate demand, understand fleet availability, and respond to changes in the pricing environment. They must become experts for their areas of responsibility, providing insight, crafting recommendations, and implementing strategic actions. Additionally, Senior Analysts participate in mentoring, coaching, and training new analysts. Senior Revenue Management Analysts focus on competitive data to determine pricing strategies & elasticity as well as proactively develop products and strategies to meet changing consumer and market needs. In conjunction with fundamental pricing strategies, Senior Revenue Management Analysts study demand forecasts and optimization outputs, implementing actions to maximize the revenue opportunity across the brand portfolio. Sr. Revenue Management Analysts are at the...