Sep 07, 2024
Philips
Job Title Consumer Marketing Manager- Mother and Childcare (Stamford, CT) Job Description Come represent the voice of the consumer on the Philips Mother and Childcare Team, leading our fastest-growing business segment to drive category growth and maintain our #1 leadership position. This role is responsible for developing and executing marketing plans to drive household penetration, brand preference and market share in the Mother and Childcare Category in the U.S. market. Develop local go-to-market strategies (Segmentation, Targeting, Positioning, Portfolio definition, Pricing, and Promotion) to deliver measurable business impact and profitable growth. Your role: Build Marketing Plans (24 months rolling) linked to business objectives tied to the Strategic Plan of Record Analyze consumer research, customer research, channel trends, current market conditions and competitor information to unlock new insights that will drive competitive advantage. Effectively...
Professional Diversity Network
Stamford, CT, USA
Full-Time