Jul 10, 2024
SUMMARY OF KEY JOB DUTIES & RESPONSIBILITIES:
The Senior Marketing Specialist leads marketing and communication plans in support of SME business units. Develop strategies, create and manage budgets, establish production schedules/timelines and implement campaigns across multi-channels including direct mail, digital media, website, advertising, mobile and social media. Manage large complex projects and budgets.
MAJOR FUNCTIONS:
Profile audience/buyers for marketing intelligence and to drive strategies and tactics.
Formulate goals with Event/Product Managers.
Develop and manage annual marketing budgets in $250,000 to $400,000 range. Tracking project costs to control expenses.
Allocate financial resources across multi-channel marketing campaigns.
Develop and execute marketing plans, set project objectives to meet established goals.
Collaborate with Digital Marketing Team to develop paid and organic strategies,...
SME
Hybrid (Southfield, MI, USA)
Full-Time