279 marketing jobs found in Cambridge, MA

Biogen Job Description About This Role The lead of digital marketing measurement and data science is responsible for driving US business performance across digital marketing. The role will measure and analyze digital data (e.g. CRM streams, paid media, and website data) to assess promotional effectiveness, support optimization efforts, and make data-driven recommendations. The individual will partner closely with US Marketing, US BIO, and creative agencies to develop statistical and machine learning models. The scope of this role is patient and healthcare professional analytics in the Neuropsychiatry therapeutic area. What You'll Do Collaborates with marketing product managers, omnichannel (OCE) team members, field excellence and agency partners to understand key business questions and marketing objectives Conduct patient journey analyses, HCP segmentation, marketing mix optimization from a Digital measurement lens Develop and implement data-driven solutions using...

Philips Job Title Sr. Product Marketing Manager - MDI Job Description Sr. Product Marketing Manager - MDI (Cambridge, MA) As the global Downstream Product Marketing Manager, you will lead the efforts for the Medical Device Integration (MDI) solutions business, where you will focus on driving product commercialization and post-release marketing activities to maximize product adoption, customer satisfaction, and market penetration. You will work closely with cross-functional teams, collaborating to execute both product and solution marketing plans in key markets and deliver impactful results. Your role: Develop and implement detailed marketing strategies for product commercialization and post-release activities. Conduct market analysis to understand customer needs, market trends, and competitive landscape, utilizing insights to develop effective marketing plans. Collaborate with Product Management, Product Development, Sales, and other departments to ensure product...

Biogen Job Description About This Role The Senior Manager, HCP Marketing- Rare Disease, Friedreich Ataxia (FA) position offers an extraordinary opportunity to join a growing and evolving rare disease franchise in a therapeutic area with high unmet needs (Friedreich Ataxia).  The Senior Manager will join the FA launch marketing team and will be responsible for building and leading HCP engagement activities, including congress and peer to peer strategy. This position is responsible for establishing strategic direction through analysis of insights to drive key strategic choices for the FA business. More specifically, this position will focus on peer-to-peer strategy across channels, disease education activities, KME engagement and management, and congress strategy and execution. The ideal candidate would have an expertise in developing compelling HCP messaging, have a bold vision of how to execute educational activities across digital channels, and is forward thinking about...

Biogen Job Description About This Role The Senior Manager, Payer Channel Marketing is accountable for planning and executing payer and reimbursement marketing activities to support brand objectives for our specialty franchise. In this role, the individual serves as a critical liaison aligning brand strategy to market access and reimbursement priorities, with the ultimate goal of optimizing the access & reimbursement process. What You'll Do *    Lead the market access strategy and development of payer and reimbursement marketing initiatives for therapies within the specialty franchise *    Ensure alignment and coordination of Market Access & Reimbursement strategies with the US Brand teams. *    Establish value narrative and execute multichannel campaign to deliver it; liaise with Global Value & Access / HEOR teams and US Brand teams to build messaging tailored to various stakeholders, including government and private payers, health plans, and PBMs *...

Biogen Job Description About This Role  This position offers an extraordinary opportunity to innovate and evolve Biogen's industry-leading portfolio, improving patient outcomes for millions. As a Senior Product Manager of DTC Marketing, Digital Content Designer you will be responsible for the delivery of digital content across Biogen's MS brands. You will partner with the wider MS Marketing team and manage agencies responsible for developing creative content and deploying targeted media.    What You'll Do  Deliver MS Marketing Portfolio Patient Strategy *    Design and deliver comprehensive portfolio digital marketing content aimed at engaging and educating patients aligned to MS Portfolio strategy, focusing on understanding and improving customer experience with the brand *    Tailor digital campaigns to specific patient targets, considering patient segmentation, brand priorities and market dynamics to ensure messages are relevant and resonate with the intended...

Biogen Job Description About the Role The Associate Director, Payer Marketing will serve as a critical business partner to drive and support various corporate, brand and market access initiatives. This role will lead the development and execution of payer marketing strategies/tactics to secure, maintain and drive optimal access for the products. What You'll Do *    Lead the development and implementation of payer tactics and pull through resources *    Work with cross-functional commercial partners to develop account-specific tactical recommendations (based upon customer type, business needs and competitive landscape) that maximize profitable, timely access and pull-through *    Lead execution with the Market Access National and Regional account teams on tactical plans aligned to organizational and brand strategies. *    Execute on key tactics/approaches for key payer channels (e.g., government, commercial) *    Partner with Data Analytics to deliver market insights...

Biogen Job Description About This Role The Associate Director, Marketing - Social Media, Rare Disease - Friedreich Ataxia (FA)   - Patient/Consumer will be a critical role and visible leader within the North American Organization leading the overall HCP and patient/caregiver social media strategies and execution.  This individual will be responsible for driving innovative social media engagement initiatives for HCPs, patients, and families maximizing reach and engagements.  As an integral role on the FA Brand team, this position will work closely with HCP and Patient engagement leads, as well as omnichannel and media partners.  The individual will require the ability to collaborate and contribute to projects that focus on supporting the intersection between HCP, site of care team, patients and families, and key advocacy organizations. What You'll Do Develop and execute social media strategy for the FA within the Rare Disease Franchise.  Serve as a social media subject...

MFS Investment Management THE ROLE With oversight of manager, the Marketing Specialist supports the delivery of marketing activities that align with the business and help elevate the MFS brand and our capabilities. Responsible for tasks and deliverables of multiple small-to-mid-sized programs and/or promotional efforts resulting in the development of strategically sound marketing assets as determined by the Senior Marketing Manager. WHAT YOU WILL DO Work collaboratively within the Marketing Strategy and Activation, Strategy and Insights Group and broader MFS groups such as distribution, product, compliance and legal to achieve objectives. Provides support to Sr. Specialist with proactively manage contributors to guide project teams to establish priorities and meet deadlines. Completes assigned tasks to support managers and colleagues in ongoing business analysis and marketing planning. As appropriate, understand client segments, target markets and the MFS...

argenx Join us as we transform immunology and deliver medicines that help autoimmune patients get their lives back. argenx is preparing for multi-dimensional expansion to reach more patients through a rich pipeline of differentiated assets, led by VYVGART, our first-in-class neonatal Fc receptor blocker approved for the treatment of gMG, and with the potential to treat patients across dozens of severe autoimmune diseases. We are building a new kind of biotech company, one that maintains its roots as a science-based start-up and pushes our commitment to innovate across all corners of our business. We strive to inspire and grow our company, our partnerships, our science, and our people, because when we do, we deliver more for patients. The Director, US HCP Marketing will develop strategy and execute tactics, directed at health care professionals treating people living with one of our in market neurology indications: chronic inflammatory demyelinating polyneuropathy (CIDP)...

Emerson College Join our community and experience Emerson College ! The Senior Marketing Manager for the Graduate Admission Team requires a deep understanding of the marketing and sales funnel and creative ideas to market our programs. This role requires exceptional attention to detail, the ability to meet tight deadlines, strong project management skills, and a high level of professionalism. The Senior Marketing Manager, Graduate Programs, represents the Graduate Admission Team internally and externally, leading strategy and reporting and presenting to senior management. ESSENTIAL JOB DUTIES Marketing Management Manage the Graduate Team's marketing budget of $1 million across advertising (print & digital), new creative concepts, reporting, and partnership fees Develop and execute marketing strategies for the College's 14 individual Graduate Programs, portfolio programs, and awareness initiatives Lead marketing campaign development from concept to...

AIT - Arctic Information Technology, Inc Overview: This Internship is for Doyon Shareholders. We are seeking a motivated and detail-oriented Sales & Marketing Intern to join our team. This role offers hands-on experience in sales support, lead generation, marketing execution, and market research. The ideal candidate is eager to learn, highly organized, and comfortable working in a fast-paced environment. This internship provides an opportunity to develop essential skills in both sales and marketing while contributing to real business initiatives. Responsibilities: Sales Support & Lead Generation Conduct market research and identify potential leads. Maintain and update CRM records to ensure accurate lead tracking and reporting. Assist in data cleanup, segmentation, and reporting for sales initiatives. Marketing Support Assist in executing marketing campaigns, including email, social media, and content marketing. Track and analyze campaign...

MFS Investment Management THE ROLE The Email Marketing & Technology Consultant possesses in-depth conceptual and practical knowledge in email execution and marketing automation and an acute attention to detail. Partners with key stakeholders to influence and contribute to the email strategy and to the design and execute email touchpoints, often contributing input based on best practices and metrics from previous email performance. Knowledgeable in segmentation and audience creation. Effectively manages all aspects of email execution from the point content is created and audiences are developed. WHAT YOU WILL DO Partners with key stakeholders to influence, contribute to, and evolve Email Strategy using metrics and data from past campaigns to drive enhancements. Provides specific recommendations on overall strategic direction. Ensures strategies and tactics can be implemented within the marketing automation platform in an efficient and timely manner and...

argenx Join us as we transform immunology and deliver medicines that help autoimmune patients get their lives back. argenx is preparing for multi-dimensional expansion to reach more patients through a rich pipeline of differentiated assets, led by VYVGART, our first-in-class neonatal Fc receptor blocker approved for the treatment of gMG, and with the potential to treat patients across dozens of severe autoimmune diseases. We are building a new kind of biotech company, one that maintains its roots as a science-based start-up and pushes our commitment to innovate across all corners of our business. We strive to inspire and grow our company, our partnerships, our science, and our people, because when we do, we deliver more for patients. The Senior Manager, US HCP Marketing will support development of strategy and will execute tactics directed at health care professionals for promotion of VYVGART Hytrulo in one of two approved indications, including chronic inflammatory...

Emerson College Join our community and experience Emerson College! Join our community and experience Emerson College! The Business Minor Program at Emerson College is looking for part-time faculty to teach our foundational Finance and Accounting course (MB 310) beginning Fall semester 2025 (September 3rd to December 16th) as well as Spring 2026 and Summer 2026 semesters. Successful candidates will have a firm grasp of foundational concepts in finance and accounting, including: in-depth understanding of corporate accounting and financial statements approaches to managing leverage understanding time value of money and asset valuation estimating rates of return and cost of capital Emerson College believes the pathway to achieving inclusive excellence and fostering a campus climate where everyone can thrive is only possible in an authentically equity-centered, accessible, and socially just environment. As a community of storytellers, we continually strive to...

Suffolk University The Marketing Department at the Sawyer Business School, Suffolk University invites applications for a tenure-track Assistant Professor position beginning July 1, 2025. About Us: Suffolk University's Sawyer Business School offers a rigorous business education. The school occupies a central position at the nexus of Boston's private, public, and nonprofit sectors. Our learners enjoy close access to the city's financial and innovation clusters, seats of government, nonprofit organizations, and world-class healthcare institutions. We define and differentiate our educational approach through integrated expertise , immersive learning , and business with purpose. The Sawyer Business School is accredited by AACSB, NECHE, CAHME and NASPAA, offering degree programs including BSBA, MS, MBA, Executive MBA, MHA and MPA. The Department of Marketing is a dynamic hub of academic excellence and innovation, comprising 19 full-time faculty members who serve over 400...

Wellington Management Company, LLP About Us Wellington Management offers comprehensive investment management capabilities that span nearly all segments of the global capital markets. Our investment solutions, tailored to the unique return and risk objectives of institutional clients in more than 60 countries, draw on a robust body of proprietary research and a collaborative culture that encourages independent thought and healthy debate. As a private partnership, we believe our ownership structure fosters a long-term view that aligns our perspectives with those of our clients. About the Role The Private Investing Marketing Analyst is a role on the Global Marketing team. We seek a skilled professional who combines private investing knowledge, strategic marketing experience, a client perspective, and a commercial lens to partner with product management, portfolio managers, product management, legal & compliance and our client services group to effectively...

Emerson College Join our community and experience Emerson College ! Reporting to the Vice President for Enrollment Management and maintaining a dotted-line relationship with the Vice President for Marketing and Communications, the Director of Enrollment Marketing leads the strategic vision, development, and execution of innovative, data-driven marketing initiatives to support Emerson College's enrollment and retention goals. This leadership role ensures seamless integration of marketing strategies across all facets of the Enrollment Division, collaborating with key stakeholders to align efforts with institutional priorities, enhance Emerson's market presence, and attract a diverse and talented student body. The Director leverages cutting-edge digital marketing techniques, CRM capabilities, and industry best practices to optimize engagement and achieve measurable outcomes. ESSENTIAL JOB DUTIES Provide strategic leadership and vision to develop, implement, and...

Revvity Are you ready to turn data into strategy? Join our innovative software company in Waltham, MA, as a Sales and Marketing Data Analyst and play a key role in shaping the future of our sales and marketing efforts. You'll analyze trends, optimize campaign performance, and build insightful dashboards that drive smart decision-making. If you thrive in a fast-paced, data-driven environment and love uncovering insights that fuel business growth, this is the perfect opportunity for you. What You'll Do Analyze sales and marketing data to identify trends, patterns, and opportunities. Develop and maintain dashboards and reports to track key performance indicators. Set up tracking mechanisms for strategic initiatives and analyze campaign ROI. Conduct deep-dive analyses like customer segmentation, funnel analysis, and pipeline velocity. Work closely with sales, marketing, and product teams to provide actionable insights. Basic Qualifications A bachelor's...

Alkermes, Inc. We are seeking a dynamic and detail-oriented Marketing Specialist to join our Marketing Operations team. This role requires experience with Adobe Experience Manager (AEM) Sites, Marketo, and Workfront to support or marketing initiatives and ensure seamless execution of digital campaigns. This role will report to a Senior Digital Campaign Manager on the Marketing Operations team. As an active and involved member of the Marketing Operations team, you will continuously champion and advance the use of marketing automation within Alkermes. This position requires strong analytics, operational skills, a collaborative mind set, and great attention to detail. Working in conjunction with brand marketing teams and their agency partners, this person will serve as an operational lead for our email and website channels. Alkermes has recently adopted a hybrid working environment to support and meet the needs of employees and this role will operate in a flexible environment...

Alkermes, Inc. The Sr. Marketing Operations Specialist, Digital Asset Management (DAM) (or DAM Librarian), will manage digital and component assets in various cloud-based systems for the Commercial organization at Alkermes. This covers proper allocation of taxonomy, metadata, and tagging; ushering assets through appropriate review processes, workflows, and lifecycles; ensuring proper archiving upon retirement; and tracking via reporting and status updates. Assets to be managed include graphic design elements, photography, video, and digital content. This person will be an integral part of the organization's adoption of a recently launched Adobe suite of omnichannel platforms and the integration between those Adobe applications and the existing Veeva Vault PromoMats instance. This role will report into Marketing Operations, but will work cross-functionally with a variety of stakeholders including Marketing, promotional review teams, agency contacts, and the omnichannel strategy...