Dec 12, 2019
PricewaterhouseCoopers A career in Sales and Marketing, within Internal Firm Services, will provide you with the opportunity to focus on positioning a distinctive PwC brand in the marketplace and driving long term revenue growth. Our Sales and Marketing Generalist - Practice Support team focuses on designing, developing, and implementing communication programmes and media events to promote and sell PwC's brand and services as well as contribute to and evaluate our pricing strategies in the marketplace. To really stand out and make us fit for the future in a constantly changing world, each and every one of us at PwC needs to be an authentic and inclusive leader, at all grades/levels and in all lines of service. To help us achieve this we have the PwC Professional; our global leadership development framework. It gives us a single set of expectations across our lines, geographies and career paths, and provides transparency on the skills we need as individuals to be successful and progress in our careers, now and in the future. As a Senior Manager, you'll work as part of a team of problem solvers, helping to solve complex business issues from strategy to execution. PwC Professional skills and responsibilities for this management level include but are not limited to: Take action to ensure everyone has a voice, inviting opinion from all. Establish the root causes of issues and tackle them, rather than just the symptoms. Initiate open and honest coaching conversations at all levels. Move easily between big picture thinking and managing relevant detail. Anticipate stakeholder needs, and develop and discuss potential solutions, even before the stakeholder realises they are required. Develop specialised expertise in one or more areas. Advise stakeholders on relevant technical issues for their business area. Navigate the complexities of global teams and engagements. Build trust with teams and stakeholders through open and honest conversation. Uphold the firm's code of ethics and business conduct. Job Requirements and Preferences : Basic Qualifications : Minimum Degree Required : High School Diploma Minimum Years of Experience : 6 year(s) Preferred Qualifications : Degree Preferred : Bachelor Degree Preferred Fields of Study : Marketing, Public Relations, Business Administration/Management, Communications Studies/Speech Communication and Rhetoric Preferred Knowledge/Skills : Demonstrates intimate knowledge and/or a proven record of success overseeing efforts in digital marketing techniques, marketing trends and industry-leading practices, emphasizing the following areas: Utilizing Marketing Automation systems and a variety of foundational marketing technologies; Displaying digital marketing experience across channels, with a focus on email, social, web and advertising, alongside experience of measuring and analyzing data to build a picture of campaign performance; Understanding complex customer journeys in a B2B services and products context; Leveraging Firm-wide marketing and sales methodology and a champion of understanding how we connect marketing to sales; Evaluating data, using analytical and statistical tools to discover useful information and aid in business decision making; Creating integrated marketing campaigns, with a focus on Marketing Technology coupled with data & analytics, and a marketing mix that drives the business strategy by serving as a technical consultant from inception through execution; Leading the development of channel strategies and marketing tactics across a wide variety of functional areas of the marketing mix including: brand, digital and social marketing, public relations, analyst relations, collateral, thought leadership and sales tools, events, etc.; Consulting with teams on the effectiveness of campaigns, using a combination of sales data, marketing data and other channel metrics; Evaluating, analyzing and interpreting voice of the customer and market research information from a variety of sources and apply learnings to drive marketing strategy; Working with teams to remain up-to-date on the latest process and IT advancements to automate and modernize systems, identifying digital skills gaps in the team and helping to fill those through completing/designing training for the team and broader Marketing function; Serving as Marketing Technology specialist to leadership to develop strategies that deliver a premier client experience, with a focus on campaign optimization and deriving insights from data; Evaluating the appropriateness of proposed marketing activities with alignment to marketing strategy, targets and business development opportunities; Reporting on measuring and tracking results of marketing campaigns including a quantitative and qualitative analysis on how Marketing campaigns contribute to impact on client relationships, the sales pipeline and brand awareness/equity; Making recommendations on campaign effectiveness and influence on overall business goals; Managing multiple complex marketing campaigns in one or more business areas that drive meaningful revenue for the firm and is an enabler for growth; Driving adherence to risk management protocols as they relate to the production and distribution of thought leadership, points of view, public relations, events, social marketing, etc.; Making sure all marketing deliverables are aligned with strategy, goals, objectives and adheres to brand guidelines; Managing on-going marketing strategy and driving change by collaborating with other marketing and sales professionals, as well as other enabler groups; Liaising with global marketers as appropriate to align programs and make sure there is a consistent message and go-to-market approach; Coaching teams to optimize marketing campaigns to manage conversion and leading generation goals, consulting with Sales and Marketing leadership as appropriate; Exhibiting agility in a dynamic market and organization, adjusting programs as-needed basis; Influencing stakeholders, explaining new marketing processes and deliverables and impact; Leveraging and marshaling resources from many areas of a firm through appropriate planning and integration of skills; Demonstrating abilities to communicate and write in order to translate complex concepts into easy to understand and compelling messaging; Leading, managing, and coaching staff, improving marketing processes and solving problems; and, Owning responsibility for marketing campaign budget decisions. All qualified applicants will receive consideration for employment at PwC without regard to race; creed; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or citizenship status; or any other status protected by law. PwC is proud to be an affirmative action and equal opportunity employer. For positions based in San Francisco, consideration of qualified candidates with arrest and conviction records will be in a manner consistent with the San Francisco Fair Chance Ordinance.
Professional Diversity Network New York, NY, USA Full-Time