Jan 17, 2020
Job Description Important Note: During the application process, ensure your contact information (email and phone number) is up to date and upload your current resume when submitting your application for consideration. To participate in some selection activities you will need to respond to an invitation. The invitation can be sent by both email and text message. In order to receive text message invitations, your profile must include a mobile phone number designated as "Personal Cell" or "Cellular" in the contact information of your application. At Wells Fargo, we want to satisfy our customers' financial needs and help them succeed financially. We're looking for talented people who will put our customers at the center of everything we do. Join our diverse and inclusive team where you'll feel valued and inspired to contribute your unique skills and experience. Help us build a better Wells Fargo. It all begins with outstanding talent. It all begins with you. The Payments, Virtual Solutions, and Innovation (PVSI ) team includes Operations, Consumer Credit Card, Retail Services, Consumer Deposits, the Innovation Group, Treasury Management, Merchant Services, Marketing and Wells Fargo Virtual Channels and the professional services teams that partner with these businesses. PVSI's focus is on delivering the next generation of payments and deposit capabilities and advancing our digital and online offerings to design new customer experiences and products. Our guiding principles are to start with the customer, move faster, and partner effectively. The mission of Wells Fargo Marketing is to build the best possible brand, experiences, and engagement with our customers and stakeholders that reflect our commitment to our customers and their needs and to drive key business and stakeholder outcomes. In support of this mission, Marketing is responsible for developing integrated strategies across Wells Fargo's business lines and geographies; leading brand strategy; leveraging deep insights and analytics about consumers and businesses; executing customer messaging across all channels and touchpoints; and building out capabilities that move toward real-time, always-on, personalized and compelling messaging and digital experiences. Reporting to the Shared Services and Maintenance Digital Customer Experience Leader, this Digital Customer Experience (DCE) professional will reside in the Shared Services group and support initiatives that fall outside the line of business aligned roles (e.g. Privacy or Brand), or support overflow business specific initiatives (e.g. Intuitive Investor), depending on demand and prioritization. The Marketing Digital Customer Experience (MDCE) team is part of the overall Marketing Capabilities and Execution team in the Marketing organization. This Digital Customer Experience consultant will support MDCE Operating Committee (OC) business groups (WIM and Wholesale, PVSI, Consumer Bank and Consumer Segments,), and relevant digital and marketing partners to develop key components of the digital marketing and sales customer experience. Depending on the project and line of business, this role would partner with EIT, relevant digital-channel partners and/or 3rd party vendors as appropriate to implement the digital marketing and sales customer experiences on the roadmap. Initiatives will focus on various types of digital marketing and sales customer experiences such as public site pages, tools, calculators, content on 3rd party Microsites, lead forms, and sales application experiences. All shared services work needs to support line of business strategies, engage and educate users, reinforce the Brand, comply with legal guidelines and apply best practices of web usability and accessibility. This role's responsibilities will vary depending on the initiative/work effort but will include: Performing competitive analysis and bench marking for digital experiences, identifying insights and considerations for our experiences Defining opportunity sizings and business cases Obtaining project sizing, securing resources and release timing Defining scope, Project Charters, business needs and requirements with input from relevant stakeholders. Most work will be performed using Agile methods Managing project scope and budget Acting as business sponsor with appropriate channel and platform partners during project delivery phases including review/approvals, UAT, and key business decisions Assessing project metrics post launch (e.g., customer feedback, satisfaction) and comparing to business case Partnering with MDCE, business, compliance/legal partners and other relevant stakeholders to obtain approval for new experiences and content Preparing and presenting progress/status reports and senior leader/business partner updates Location/s: Charlotte, NC, Minneapolis, MN; Des Moines, IA, Denver, CO; strongly preferred but other hub locations may be considered. Required Qualifications 4+ years of experience in one or a combination of the following: marketing, digital marketing, digital platforms (i.e mobile or social media) Other Desired Qualifications 3+ years digital sales channels experience, including applications, metrics, analysis and reporting 2+ years of experience working on projects using Agile Knowledge of the WIM and Wholesale businesses a plus Proven ability to deliver against a roadmap of technology projects from a business perspective Change agent with outstanding problem solving and analytical skills with ability to turn findings into strategic imperatives Ability to manage highly complex projects or work efforts; from concept to requirements to development to implementation Comfortable with ambiguity but with the ability to identify, drive forward and execute on action items needed to ensure success of the project Experience in managing cross- business functions and initiatives, including defining scope, driving socialization and gaining commitment and buy-in to accomplish goals amid shifting priorities Excellent project management skills and the ability to manage complex projects across a matrixed environment Experience presenting information in a manner that persuades, educates, and enhances understanding at all levels Strong relationship, communication and collaboration experience with peers and partners at senior manager levels Excellent verbal, written, and interpersonal communications skills Knowledge of current and emerging marketing concepts and approaches including the use of technology (digital, social media, etc.) and their impact on the industry and marketing Street Address NC-Charlotte: 301 S Tryon St - Charlotte, NC MN-Minneapolis: 600 S 4th St - Minneapolis, MN IA-West Des Moines: 7001 Westown Pkwy - West Des Moines, IA Disclaimer All offers for employment with Wells Fargo are contingent upon the candidate having successfully completed a criminal background check. Wells Fargo will consider qualified candidates with criminal histories in a manner consistent with the requirements of applicable local, state and Federal law, including Section 19 of the Federal Deposit Insurance Act. Relevant military experience is considered for veterans and transitioning service men and women. Wells Fargo is an Affirmative Action and Equal Opportunity Employer, Minority/Female/Disabled/Veteran/Gender Identity/Sexual Orientation.
Charlotte, NC, USA