Jan 22, 2020
Job Description Important Note: During the application process, ensure your contact information (email and phone number) is up to date and upload your current resume when submitting your application for consideration. To participate in some selection activities you will need to respond to an invitation. The invitation can be sent by both email and text message. In order to receive text message invitations, your profile must include a mobile phone number designated as "Personal Cell" or "Cellular" in the contact information of your application. At Wells Fargo, we want to satisfy our customers' financial needs and help them succeed financially. We're looking for talented people who will put our customers at the center of everything we do. Join our diverse and inclusive team where you'll feel valued and inspired to contribute your unique skills and experience. Help us build a better Wells Fargo. It all begins with outstanding talent. It all begins with you. The mission of Marketing is to build the best possible brand, experiences, and engagement with our customers and stakeholders that reflect our commitment to our customers and their needs and to driving key business and stakeholder outcomes. In support of this mission, Marketing is responsible for developing integrated marketing strategies across Wells Fargo's business lines and geographies; leading brand strategy; leveraging deep insights and analytics about consumers and businesses; executing customer messaging across all channels and touchpoints; and building out capabilities that move toward real-time, always-on, personalized and compelling messaging and digital experiences. This role will join the Marketing Digital Customer Experience (DCE) team and have responsibility for updating and maintaining accurate digital content. This role will work closely with key stakeholders to understand content strategies & needs and then manage the appropriate content and experience updates across various Wells Fargo digital platforms - managing the creation process from ideation to implementation (using various execution teams). The position will support a variety of digital content for various businesses (such as Student Lending, Personal Loans and Lines etc) across many platforms including: wellsfargo.com, the secure online banking platform, specialized microsites, email and more. All content & experiences need to support line of business strategies, engage and educate users, reinforce the value of the Wells Fargo brand, comply with legal guidelines, and apply best practices of web usability and accessibility. The Digital Customer Experience team is part of the overall Marketing Capabilities and Execution (MCE) team in the Marketing organization. Key responsibilities include: • Meet with partners and stakeholders to learn about line of business strategies, needs and requirements for digital content updates. • Lead the coordination of content updates across digital platforms; from conceptualization to production. • Partner with a wide variety of teams across Wells Fargo Credit Lines of Businesses, Enterprise Digital Channel Partners, Compliance, Legal, etc. in working through content execution. • Handle multiple maintenance requests at once through effective time management and appropriate prioritization. Analyze requirements and timelines, provide accurate estimates for content completion, and meet tight timelines. • Support a wide variety of online content needs for large-scale projects, one-off jobs, compliance updates, etc. • Proactively define opportunities for digital content updates and enhancements. • Create large and complicated content artifacts such as copy decks, wireframes, user flows, etc. • Obtain approvals on new experiences/content from DCE team members, business and other relevant stakeholders. • Manage submissions of content for compliance and legal review via an automated tool (Aprimo); after content implementation, upload final assets to Aprimo so system of record is 100% accurate. • Perform UAT and coordinate any other necessary testers to enable signoff. • Report out, prepare and present progress/status reports of maintenance work. • Manage small to medium customer experience initiatives as directed. • Role may include facilitating intake processes for requests, managing documentation on Sharepoint, and coordinating enhancements to Sharepoint that better support reporting, management or other needs. Note: **Charlotte, Minneapolis, and Des Moines are highly preferred but other locations may be considered.** Required Qualifications 2+ years of experience in one or a combination of the following: marketing, digital marketing, digital platform (i.e mobile or social media) Other Desired Qualifications • 4+ years of e-business experience • Extremely strong process and detail skills with the ability to accurately create complex content artifacts and follow multi-step creation and submission methods • Extremely strong writing skills with some knowledge of the Wells Fargo brand standards or experience in quickly understanding and applying a distinct brand voice • Proven success working in a fast paced environment with shifting priorities while managing various deliverables across multiple projects within established timeframes and with flawless execution • Some knowledge of workflow, collaboration and repository sites (Sharepoint, Aprimo). • Management of Sharepoint improvements/enhancements is as plus • Experience in content strategy online writing roles, including content creation for digital web, email, SMS, and more • Experience partnering with legal and compliance partners to align on content • Demonstrated listening and problem solving skills • Demonstrated outstanding project management skills and the ability to manage complex projects across a matrixed environment • Ability to thrive in ambiguity, nuance and rapidly shifting priorities • Strong business acumen, with demonstrated ability to understand business drivers and associated implications for the digital content strategies • Experience working with agile methodologies • Exceptional partnership and collaboration skills. Includes the ability to negotiate in a positive, constructive manner, leading to improved outcomes and agreements • Strong attention to detail and follow-through; able to anticipate and mitigate issues and obstacles; exceptional organizational skills and ability to manage multiple unrelated tasks and partners simultaneously • Ability to take broad direction and then develop & execute detailed action plans to accomplish direction • Ability to work successfully with remote teams in a matrixed environment • Advanced PC skills including proficiency with MS Office applications (Excel, Access, Word and Powerpoint) Job Expectations Ability to travel up to 5% of the time Street Address NC-Charlotte: 301 S Tryon St - Charlotte, NC MN-Minneapolis: 600 S 4th St - Minneapolis, MN IA-West Des Moines: 7001 Westown Pkwy - West Des Moines, IA Disclaimer All offers for employment with Wells Fargo are contingent upon the candidate having successfully completed a criminal background check. Wells Fargo will consider qualified candidates with criminal histories in a manner consistent with the requirements of applicable local, state and Federal law, including Section 19 of the Federal Deposit Insurance Act. Relevant military experience is considered for veterans and transitioning service men and women. Wells Fargo is an Affirmative Action and Equal Opportunity Employer, Minority/Female/Disabled/Veteran/Gender Identity/Sexual Orientation.
Charlotte, NC, USA