Mar 31, 2020
Mondelēz International, Inc. empowers people to snack right in over 150 countries around the world. We're leading the future of snacking with iconic brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Our 80,000 colleagues around the world are key to the success of our business. Great people and great brands . That's who we are. Join us on our mission to continue leading the future of snacking around the world by offering the right snack , for the right moment , made the right way . It's time for you to Make It with Mondelēz International. Strategy, Insights & Analytics Strategy is where you'll help us develop plans to shape an exciting future for Mondelēz International. Working with our excellent team of strategy professionals, you'll diagnose key business growth drivers, set strategic direction for the future, prioritize our growth initiatives, and partner with our business teams to implement our growth plans. Role Description Our organization has an opening for a deeply curious, self-motivated and inspiring candidate who has the proven ability to identify consumer trends and influence action to join our growing Consumer Insights & Analytics team. This leader will be responsible for driving consumer centric decision making to help formulate and execute our Wellbeing Strategy and help to deliver our corporate Sustainability goals. This leader will develop and execute the consumer learning agenda to drive our Wellbeing strategy including: identifying and tracking critical consumer/market trends in Wellbeing and Sustainability, understanding how to bring our Mondelēz Purpose of Empowering People to Snack Right to life for our consumers and brands, sizing and prioritizing opportunity spaces, and understanding potential impact of plans to our portfolio. The ideal candidate is business-minded, consumer-centric, self-motivated, and driven for results. Most importantly, we are looking for a leader that will turn insights into ACTION! Key Responsibilities Play a leadership role in shaping and driving the Mondelēz Wellbeing Agenda in the US Identify, Size and Track critical consumer and market trends in the area of Wellbeing (Empowering People to Make Better Choices), Sustainability (Reducing our Impact on the Planet), and Mindful Snacking (Snacking with Intention and Attention) Anticipate business and research needs; understand the big picture but also the nuances of the business and the research Proactively provide thought leadership to influence business stakeholders in order to make the appropriate business decision through the lenses of consumer and business goals/priorities. Source, synthesize and translate data/information into insights and fill key knowledge gaps. Be able to cut through the data clutter and deliver unique insights to help drive our growth agenda. Integrate data from multiple data sources (primary, secondary and syndicated) to drive foresight and strategy Source and execute complex primary research projects with collaboration of research partners in order to address business questions. Translate data and information into actionable insights and business recommendations utilizing best in class "story telling" and engaging communication. Represents Mondelez' s Consumer Insights team in professional organizations and meetings Collaborate cross-functionally to ensure that strategies and plans are based on sound consumer/ market understanding Develop relationships with agencies to perfect the research tools in place and/or create new ones that will bring more foresight to the organization. Functional/ Technical expertise 8 years of experience in consumer research in Fast Moving Consumer Goods (FMCG), preferably both at the research agency and manufacturer side Strong knowledge of Consumer Trends, particularly in the area of Health & Wellness and Sustainability, marketing principles, and retail environment/practices. Experience across a broad range of market research techniques and analytical techniques such as: Consumer based market structures (consumer need state landscape) Consumer segmentations Product and concept testing Packaging evaluation Volumetric forecasting Consumer claims sorting Data mining with Nielsen syndicated tools Extraction and synthesis of data and information into actionable insights. Equally comfortable contributing and influencing in group or individual assignments. Client-side work in CPG preferred. Supplier-side research experience a plus. Experience leading the strategic learning plan and priorities for a brand or product category and managing a research budget accordingly. Demonstrated ability to build advocacy for consumer insights in an organization. Strong project management skills; Strong communication and presentation skills Open minded, flexible, autonomous, and capable of leading cross-functional discussions Consumer Need States/ Segmentation (Minimum 8 years) Custom Insights (Minimum 8 years) Nielsen/ IRI Analytics (Minimum 8 years) Fast Moving Consumer Goods (Minimum 8 years) Education Level Bachelor's degree (4 yr) Competencies These are key observable/measurable skills, knowledge and behaviors required that contribute to successful performance in the position. Influences all levels of Category Business Team, all cross functions and creative agency. Creates partnership relationship with all cross functional team and works cohesively for sustainable business results. Manages research activities and diagnose business issues and opportunities with Marketing, Innovation and R&D Manages activities of research and analytical suppliers (Qualitative and Quantitative). Sets high standards, provides on-going feedback. Appropriately questions and challenges suppliers to ensure best thinking and continuous improvement. Manages and executes the consumer/customer research to determine which opportunities have the most potential for the business. Uses consumer and marketplace understanding to strengthen ideas. Manages the segment's process for gauging in-market potential for new products and initiatives. Identifies unmet consumer needs and participates in cross-functional teams to develop product solutions to address those needs. Contributes to insight driven innovation sessions to stimulate internal idea generation. Mondelēz Global LLC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact 847-943-5460 for assistance. Applicants must complete all required steps in the application process, including providing a Resume/CV, in order to be considered for this position.
Mondelez International East Hanover, NJ, USA Full-Time