Aug 22, 2019
Job Description At Wells Fargo, we want to satisfy our customers' financial needs and help them succeed financially. We're looking for talented people who will put our customers at the center of everything we do. Join our diverse and inclusive team where you'll feel valued and inspired to contribute your unique skills and experience. Help us build a better Wells Fargo. It all begins with outstanding talent. It all begins with you. The mission of Marketing is to build the best possible brand, experiences, and engagement with our customers and stakeholders that reflect our commitment to our custom+ers and their needs and to driving key business and stakeholder outcomes. In support of this mission, Marketing is responsible for developing integrated marketing strategies across Wells Fargo's business lines and geographies; leading brand strategy; leveraging deep insights and analytics about consumers and businesses; executing customer messaging across all channels and touchpoints; and building out capabilities that move toward real-time, always-on, personalized and compelling messaging and digital experiences. The Marketing Program Manager 1 (MPM1) , will report into the Integrated Marketing Digital Campaign Operations Team and will play an integral role supporting a variety of digital marketing campaigns. They will be a leading participant in the overall campaign support process by managing the end-to-end completion of digital marketing campaigns, including facilitating campaign kick-off meetings, schedule creation, deliverables tracking, compliance approval routing, team coordination, issue tracking/resolution and communications. The MPM1 will partner closely with Integrated Marketing Campaign Managers, In-House Creative Development Agency, Integrated Marketing Optimization, Marketing Execution and various vendors, to maintain existing processes and be called on to assist with ongoing optimization and efficiency opportunities. This role requires the ability to quickly assess situational needs and determine solutions and or resolutions to internal and external barriers in a timely manner. In order to be successful, the MPM1 will be expected to understand underlying marketing program/campaign business objectives, as well as, provide guidance to internal and external partners, in order to effectively represent the business context of the program and process. Responsibilities include: Manage and coordinate timelines, arrange kick-off meetings and create calendars for assigned projects, assigning tasks, tracking deliverables and ensuring adherence to set schedules. Effectively interface with Marketing Managers, Channel Execution Teams, Legal and Compliance, Lines of Business, and agency groups for creative development, approval, and upload process. Ensure adherence to all SLAs, processes and schedules across the end-to-end execution process, as well as, develop & maintain support tools and provide guidance to various business partners. Proactively identify project/production issues, triage, provide guidance and identify potential solutions in order to avoid campaign delays. Leverage business partner relationships to identify, recommend and implement ongoing process improvements for planning, prioritization, creative development and execution. Prepare and complete accurate email campaign documents for submission to 3rd party Email Service Providers, routing of test messages to LOBs for input and approval, and extensive QA of test messages. Develops strong partnerships with the Marketing Program Managers, Marketing Managers, Execution teams and Compliance teams, providing guidance and insight as needed, to foster a collaborative environment and resolve issues in a timely manner in support of campaign project management. Mitigates conflicts & balances bottlenecks, as needed; keeps work/ projects running smoothly. Follows the defined project escalation process to ensure timely resolution of issues that impact project timing or quality. Required Qualifications 5+ years of marketing experience Other Desired Qualifications Demonstrated experience in internet-related marketing, online campaign development, execution, and tracking (utilizing banner, splash, third-party, email, etc.) Exceptional relationship management skills Experience leading the implementation of marketing campaigns Experience developing and coordinating execution of program communications, processes and training materials Proven project management experience with developing and managing timelines, schedules, deadlines and issue resolution in a complex matrixed environment. Detail oriented with the ability to multi-task across various projects with simultaneous deliverable deadlines. Demonstrated experience defining and optimizing complex processes. Proven ability to communicate verbally and in writing to a broad, audience, including enterprise partners. Experience with project management/CRM tools such as IBM IMO, Aprimo, etc Experience with Microsoft Office Suite; specifically Word, PowerPoint, Visio, Project and Excel Disclaimer All offers for employment with Wells Fargo are contingent upon the candidate having successfully completed a criminal background check. Wells Fargo will consider qualified candidates with criminal histories in a manner consistent with the requirements of applicable local, state and Federal law, including Section 19 of the Federal Deposit Insurance Act. Relevant military experience is considered for veterans and transitioning service men and women. Wells Fargo is an Affirmative Action and Equal Opportunity Employer, Minority/Female/Disabled/Veteran/Gender Identity/Sexual Orientation.
Charlotte, NC, USA