Jun 05, 2024

Senior Marketing Specialist

  • SME
  • Hybrid (Southfield, MI, USA)
Full-Time Marketing

Job Description

SUMMARY OF KEY JOB DUTIES & RESPONSIBILITIES:

The Senior Marketing Specialist leads marketing and communication plans in support of SME business units.  Develop strategies, create and manage budgets, establish production schedules/timelines and implement campaigns across multi-channels including direct mail, digital media, website, advertising, mobile and social media.  Manage large complex projects and budgets. 

MAJOR FUNCTIONS:

  • Profile audience/buyers for marketing intelligence and to drive strategies and tactics.
  • Formulate goals with Event/Product Managers.
  • Develop and manage annual marketing budgets in $250,000 to $400,000 range. Tracking project costs to control expenses.
  • Allocate financial resources across multi-channel marketing campaigns.
  • Develop and execute marketing plans, set project objectives to meet established goals.
  • Collaborate with Digital Marketing Team to develop paid and organic strategies, campaigns, schedules and budget.
  • Work with internal creative department and/or external designer to lead the development of the creative strategy for assigned products/events.
  • Lead the development of copy platforms and key messaging for target audiences.
  • Lead the execution of marketing campaigns (copywriting, art direction, list development and production) for website, electronic, print, and online advertising, direct mail, sales/partner presentations, and collateral materials.
  • Collaborate with Communications, Membership, Digital Marketing, Events and Creative to lead an integrated marketing strategy. Coordinate communications across event/product teams to ensure consistent and appropriate image and messaging across all channels.
  • Create content, optimize for SEO/SEM and utilize analytics to monitor performance for all digital-marketing related activities including event websites, social media channels, and campaign landing pages.
  • Assist in the development, execution and optimization of paid digital efforts, including display advertising, mobile, and SEM.
  • Ensure digital design is optimized for branding, impact, SEO, and web development. 
  • Create/prepare production schedules and project status reports, monitor results and modify schedules/plans and budgets as required.
  • Monitor and measure evaluation of campaign results to improve overall effectiveness and ROI.
  • Other duties as assigned.
Requirements

MINIMUM EDUCATION, SKILLS, AND EXPERIENCE REQUIREMENTS:

  • Five or more years related experience including strong budget and project management skills.
  • Bachelor’s degree in Business, Marketing or Advertising, or related field.
  • Excellent written and verbal communication skills.
  • Experience with paid search marketing including keyword research, campaign building, testing and optimization, data analytics.
  • Google AdWords, Google Analytics, retargeting; Facebook, Twitter; LinkedIn advertising

WORKING CONDITIONS:

  • Normal office environment
  • Regular, in-person attendance required
  • Primary office location: Southfield, MI
  • Some travel required 
Summary

POSITION TITLE: Senior Marketing Specialist

DIVISION: Marketing, Training & Development

FLSA CLASSIFICATION: Exempt

SME is an Equal Opportunity Employer.

Applicants must live in the United States and legally be authorized to work there without sponsorship.

Occupations

Marketing Communications

States

MI

Security Clearance

NO Security Clearance

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