Senior Director, Marketing (Wichita, KS or Dallas, TX)

Working at Envision means having a job that’s more than just a way to make money. It's a job that makes a difference.

We offer team members:

• Careers with purpose
• Teamwork environment
• Amazing 401K Retirement Plan
• Envision Paid Life Insurance
• Medical, Dental, Vision, FSA Plans
• 10 Paid Holidays
• PTO & Vacation
• Tuition Reimbursement
   

POSITION SUMMARY

Provide leadership and direction in support of the Envision mission, vision, and strategic direction through the effective management of comprehensive marketing/advertising, communications, PR, video, digital channels, and analytics to validate and drive success. Develop and implement strategic marketing plans and Key Performance Indicator (KPI) analytics to support Envision in Wichita, Envision Dallas, and the 16 Envision Xpress U.S. military base supply stores in 11 states. Ensure leadership to direct internal and external operational efficiency, delivery of gold standard products and services, customer satisfaction, and brand awareness in order to increase visibility, awareness, and support of Envision in all its locations.

KEY RESPONSIBILITIES/ESSENTIAL FUNCTIONS INCLUDE:

Strategy & Management

• Develop, implement and lead the strategic Envision Marketing & Communications Plan and objectives for assigned areas. Establish operational objectives and work plans.  Delegate projects and ensure timely completion.
• Responsible for the achievement of the goals and objectives of the Marketing & Communications Plan. Develop, measure and monitor KPI analytics related to Envision goals and objectives and report progress to the SVP – Foundation and Mission Services and other individuals/groups as directed.
• Develop and monitor the annual operational budget and the business and financial affairs of assigned areas.
• Enhance operational effectiveness, emphasizing cost containment without jeopardizing innovation or quality.
• Seek out new partnerships, collaborate and network with sister NIB agencies and community groups to establish Envision as the thought leader for communications and marketing.
• Stay informed of developments in the fields of marketing, communications and public relations, professional education, not-for-profit management and governance. 
• Act as an internal marketing consultant to design and implement strategic solutions and effective messaging for institutional priorities and project-specific goals.
• Oversee promotions and publicity for the organization and related Envision events.
• Lead regular market research and trend initiatives on behalf of the Organization.
• Hire and supervise direct reports, providing guidance on day-to-day tasks, training, time management, employee evaluations and performance management.
• Maintain a safe and clean work environment by educating and directing personnel on the use of all control points, equipment, and resources; maintain compliance with established safety policies and procedures.
• Flexibility to perform other duties as assigned.

Brand Management

• Monitor and evaluate all print and electronic marketing and communications plans (including but not limited to logo, collateral, letterhead, web design, and social media) to improve adherence to brand standards and enhance the Envision image and overall brand.
• Direct strategic initiatives that maintain and grow the Envision brand within relevant B2B and B2C channels and marketplaces.
• Direct internal efforts to ensure that the Envision philosophy, mission and vision are pertinent and practiced throughout the Organization.

Content Strategy & Management

• Collaborate with internal customers to determine specific marketing and communication needs and ensure strategic marketing plans are developed annually in support of these needs to drive the success of each.
• Create, implement and measure comprehensive marketing, communications content to enhance the Organization’s position within the B2B and B2C marketplaces.
• Facilitate internal and external communications across all channels and mediums.
• Oversee the execution of successful marketing, communications, and public relations activities and materials including but not limited to social media, video, publications, media relations, community involvement, and client acquisition.
• Oversee the content of direct mail initiatives with the Development group to raise awareness and increase revenue streams.
• Develop customer/client journeys and messaging strategies for donor and business prospects, and an annual cadence of communication with donors.
• Ensure briefs are prepared for the CEO and other senior leaders as needed.

Press & Public Relations

• Develop and maintain strategic partnerships within the community including media, business, community groups, allied health professionals and other external partners. 
• Ensure consistent communication and actively seek opportunities to promote the Envision mission and further the success of the Organization’s programs.
• Guide the strategy on press outreach, including messaging in press releases, creation of press materials, interview preparation, and responses to media requests.

JOB REQUIREMENTS INCLUDE

Education: Bachelor’s degree in marketing, journalism, public relations or related field required; Master’s degree in a related field is desirable.

Experience: Minimum 10 years of experience in marketing, communications or public relations roles, with at least 5 years of management/supervisory responsibilities; experience in not-for-profit sector strongly preferred.

Knowledge/Skills:

• Strong creative, strategic, analytical, organizational and interpersonal skills.
• Excellent verbal and written communication skills; ability to communicate creatively and concisely.
• Ability to handle sensitive and confidential communications as well as public relations issues.
• Experience in generating high quality collateral materials.
• Strong management skills, emphasizing teamwork and excellence.
• Strong proficiency in Microsoft Office suite of products as well as internet research.
• Passion for the mission and not-for-profit work.

Licenses/Certifications: N/A