Sep 06, 2023

Regional Sales Director - Eastern Region

$95,500 - $133,400 yearly
  • Life-Assist Inc.
  • Remote (Georgia, North Carolina, Ohio)
Full-Time Sales

Job Description

Our Mission:

Together through a culture of caring and genuine connections, we help heroes save lives.  Operating since 1977, Life-Assist, Inc. is one of the nation's largest distributors of emergency medical supplies and equipment for the First Responder, Paramedic, EMT and EMS Provider.  Our culture is extremely important to us.  We aren’t about what we sell.  We are about what we stand for.  Our core values guide the culture at Life-Assist and contribute to the success of our company. 

About This Opportunity:

The Life-Assist Regional Sales Director (RSD) is responsible for the performance of his/her sales region located in the Eastern U.S.  The RSD will effectively direct the regional Account Managers and Inside Sales Specialists to execute on strategic initiatives, meet established goals and focus on growth in their designated geographical area.  Reporting to the V.P. of Sales headquartered in Rancho Cordova, CA, the work location will be remote within the Eastern U.S.  working from your home office. 

We are looking for someone creative enough to develop big ideas and a powerful sales strategy, yet humble enough to roll up his/her sleeves and be a highly engaged team member, when the need arises.  Add in a good amount of enthusiasm, positivity, and flexibility, and that describes a candidate we would like to meet.

What You Get to Do:

  • Direct the activity of the regional Account Managers (AM) and Inside Sales Specialists (ISS) within the assigned territory.
  • Develop and implement strategic sales plans to accomplish business goals.
  • Maintain key customer relationships; develops and implements strategies for expanding the customer base within their region.
  • Negotiate with customers and, sometimes, vendors to create “win-win” partnerships
  • Establishes sales territories by assigning a customer base to the AMs and ISSs.
  • Represents company at industry events to promote company’s solution offering.
  • Collaborate with contracts, customer care, purchasing, finance, operations, and marketing to provide a compelling value proposition for customers and prospects
  • Determine new opportunities to be identified as ‘New Customers’.
  • In conjunction with the VP of Sales & Marketing, the RSD establishes annual sales goals for their team
  • Make recommendations to the VP of Sales & Marketing for any goal and/or sales credit adjustments for their team
  • Review prior trade show/conference performance to determine value
  • Oversee all work is in alignment with Life-Assist branding and Core value principals
  • Work collaboratively with all departments to ensure a superior customer experience.
  • Communicate changing market conditions and makes recommendations for strategic actions.

Who Are You?

  • BS/BA or Associates Degree; or equivalent combination of experience and education.
  • 10+ years of sales experience
  • 3+ years industry related experience a plus; Industry knowledge of EMS/Fire/Pre-Hospital a plus.
  • Prior sales team management experience
  • Salesforce knowledge preferred.
  • Industry knowledge of EMS/Fire/Pre-Hospital a plus.
  • Excellent customer service skills.
  • Effective time management and organizational skills.
  • Ability to think strategically, execute methodically and deliver results against plan.
  • A communicator, team player, and a people person.
  • Excellent written and oral communication.
  • Proficiency in Microsoft Office 365 Software Suite.
  • Must have valid driver’s license and provide proof of insurance on personal vehicle.
  • Travel required by personal vehicle (30-50%) and air around assigned territory as needed to visit client offices/worksites. Overnight travel as required.  Other travel is required to attend trade shows and corporate meetings.


We believe in showing employees how valuable they are to Life-Assist.  Check out what you can expect when you join our team:

  • 7 paid holidays plus 2 paid floaters to use as you please.
  • 15 accrued days Paid Time Off - to help you take that refreshing time to get away from it all.
  • Employee Assistance Program – to help you reduce the stress of everyday living.
  • Medical, Dental, Vision, Life Insurance, Short-term and Long-term disability pay.
  • 401K Retirement Savings Plan – Life-Assist contributes a % of your deferral to help you meet your retirement goals.
  • And much, much more!

Who Are We?

At Life-Assist we show up every day, so we can “Help Heroes Save Lives”.  Every decision we make and every action we take ensures that first responders can do their jobs as easily and effectively as possible. We count on them to count on us.  We recently celebrated 45 years in business.  Many of our employees have been with the company over 20 years. We believe this speaks highly about who we are as a company and how much our employees love working here.

If this position sounds like a good fit and you are interested in working for a company where employees love coming to work and helping heroes save lives every day, please apply.

Life-Assist, Inc. provides a competitive salary, and a full benefits package to include medical, dental, vision, life, and retirement plan participation.

Life-Assist, Inc. promotes a drug-free workplace, and participates in the E-Verify Program.  M/F/V/D

Life-Assist’s policy is to provide equal opportunity to all persons without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, Protected Veteran Status (Recently Separated, Disabled, Armed Forces Service Medal, Active Duty Wartime or Campaign Badge) or other bases protected by applicable law. Life-Assist prohibits harassment of applicants or employees related to these bases. We have established a continuing Affirmative Action Program to assure equal employment opportunity in all our policy decisions affecting recruitment, selection, assignment, promotion, training, and all other terms and conditions of employment.



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