Social Media Strategist – remote

A Social Media Strategist is needed for a contract opportunity with our client. This person will be a thought leader in the social media space. Will need to be able to access the current process and make recommendations for how best to organize onward. Will be working with social media managers that sit in each business unit and advise on best practices for the organization. Will be in charge of strategy for any shared channels (Corporate for LinkedIn/Facebook etc.).

Top Must Haves:

• Experience setting social media strategy and policy. Ideally in the 10-year range
• Need to have strong background in Social Media Strategy with a heavy focus on Organic.
• Must have experience in setting social media policy for an organization. 
• Knowledge of Sprout Social. Client uses currently and RFP other vendors as well so overall experience with social systems will be helpful.
• Candidates from media agency or in house role with another client.  Director level or above- a plus
• Independent worker
• Able to navigate matrixed org
• Ambiguity

The role:

• The ideal candidate thinks strategically and has worked in the social space for 5+ years helping brands look for ways to connect the dots and deliver consistency across all digital and social channels.
• You are someone who understands platform value and nuances, is always on the lookout for updates, has their ear-to-the-ground on emerging technology and social opportunities, and approaches problems through a creative lens.
• You will lead the Social Media practice for the Center of Excellence and set best practices on how to implement individual business units social strategy.
• You will also advise on the day-to-day posting, optimization, and community management where you would be guiding best practices across audience engagement and growth strategies in conjunction with the social media leads on each business.

Your Qualifications:

• At the core, you’re a social media enthusiast who understands how to translate data and consumer insights into an actionable and tactic-driven social strategy.
• You’re a leader and a true team player. You value the greater good of the team vs. any personal agenda.
• You’re a skilled writer in AP style who can synthesize information and create compelling headlines.
• You’ve spent a few years building on-platform communities and know what it means to proactively engage with those audiences in authentic and meaningful ways.
• You can have an excellent sense of judgment for whether the correct response to a comment or DM is a laugh, an answer from a pre-written response or an escalation of a request.
• You’re nimble and resourceful. You can easily transition from being in the clouds (concepting disruptive ideas) to the dirt (rolling up your sleeves and executing).

Responsibilities:

• Create Social Media Guidelines and Policy
• Set social media strategy for individual Channels and oversee governance
• Set strategy and editorial calendars for shared channels across businesses
• Set strategy and editorial calendars for shared channels across businesses
• Establish Ed Cals for overall client and guide individual media managers to create the same to ensure a cohesive overall voice from the brand
• Regularly analyze the state of the social media efforts across multiple channels through analytical tools.
• Work closely with the in-house teams on content creation or studio/design needs.
• Apply substantial amounts of independent critical thinking. You’ll need to form the analyses, uncover trends, find content opportunities, use general tactics or insight and direction for creative optimization that can include design and/or copy.
• Ensure content is published to all social accounts on time and execute future publishing schedules as needed.
• Create bi-weekly social listening reports and act as an advocate for the audience in larger strategy conversations.
• Forecast growth projections, set clear KPI’s and benchmarks to hit.

Additional Qualifications:

• An understanding of the broader marketing & communications mix, and the role of socials
• Experience implementing social, digital and/or integrated campaigns on behalf of national brands
• Fluency in content strategy, comms planning, social analytics, editorial or publishing background
• Minimum 5 years working in social media
• Strong writing/AP style & storytelling skills
• Strong interpersonal skills and ability to be a connective force amongst various disciplinary groups and with the client
• Existing design skills are a plus
• High level of communication skills and the ability to foster great working relationship