Jun 03, 2021

DemandGen Marketing Manager

  • Black Box
  • Lawrence, PA, USA
Construction Defense Engineering Information Technology Management Other QA-Quality Control Sales

Job Description

Job Description

Black Box , a rapidly growing IT services, product and solutions provider with global footprint, is seeking a Marketing Manager to lead our demand generation efforts in the US. The successful candidate will be responsible for working directly with sales leaders and solution marketing managers to create compelling regional and national campaigns designed to increase both market share and share-of-wallet. You will work closely with our in-house agency that provides, creative, content, operational, and event support. This position is part of the global, strategic Marketing team and directly to the Vice President of Global Marketing.

Location: Pittsburgh, PA; Lawrence, PA

Website: bboxservices.com

Responsibilities:
  • Drives leads through targeted and highly effective regional/local marketing campaigns that leverage paid, owned, and earned media and events to deliver Marketing Qualified Leads. Responsible for maximizing conversion rates and pipeline/revenue growth.
  • Develops Account-Based Marketing plans for key accounts to promote customer engagement and cross-selling opportunities.
  • Works closely with our Marketing Operations team to generate target/customer lists, leverage marketing automation for emarketing initiatives, and measure campaign performance against targets.
  • Collaborates with the Solution Marketing Managers and the Content Development team to ensure the content meets the needs of the sales organization, customers and prospects.
  • Educates sales organization about available marketing assets and technology.
  • Defines, implements and manages the lead nurturing workflow from initial contact through customer retention.
  • Functions as the Marketing liaison to sales and participates actively in Sales leadership meetings, Quarterly Business Reviews with customers, and with OEM partners to develop co-branded marketing initiatives.
  • Measures, analyzes, and reports monthly on campaign performance.

Qualifications:
  • 3+ years' professional experience in a Marketing Communications role.
  • Bachelor's Degree in Marketing, or related industry experience preferred.
  • Proven track record with Account-Based Marketing and lead generation.
  • Experience with Salesforce and Salesforce Marketing Cloud.
About Us

What's in it for You?

Joining Black Box means you'll have the opportunity to work on exciting, highly visible projects with our customers. You'll get to know large and small organizations across the world and work to deliver best in class IT solutions. You'll be rewarded with a variety of experiences, development opportunities and exposure to some of the world's most admired companies. In addition to these rewarding experiences, you'll have access to our comprehensive Total Rewards Program. Our program continues to evolve to meet the needs of our dynamic workforce by providing a variety of benefits which are applicable and competitive for each country & region.

About Black Box

Black Box® is the trusted global solutions integrator and digital technology partner. With nearly 45 years of experience connecting people and devices, we are an organization of top technical professionals dedicated to delivering solutions and services that help organizations design, build, manage, and secure their communications and IT infrastructure and networks. Technologies include 5G/OnGo, connected buildings, digital workplace, multisite deployments, data centers, and IoT. We also design and manufacture award-winning products for Pro AV, KVM, cabling, and networking known for their advanced functionality, flawless performance, outstanding reliability and fail-safe security. We deliver high-value technology services and products through our values, such as innovation, ownership, transparency, respect and open-mindedness combined with our global presence and 2,500+ team members in 24 countries and growing. Black Box is a wholly-owned subsidiary of AGC Networks.

Black Box is an equal opportunity employer. Black Box does not discriminate against individuals on the basis of race, color, marital status, sex, sexual orientation, sexual identity, religion, national origin, age, disability, veteran status, genetic information, or any other protected status, and endorses those policies and practices which seek to recruit, hire, train and promote the most qualified persons into available jobs.

Occupations

Other, Project Management

States

PA

Security Clearance

NO Security Clearance

Apply Now