Dec 11, 2020

Associate Marketing Manager, Global Markets

  • Professional Diversity Network
  • Buffalo, NY, USA

Job Description

Rich Products Corporation

Rich's, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others. Working in 100 locations globally, with annual sales exceeding $4 billion, Rich's is a global leader with a focus on everything that family makes possible. Rich's-Infinite Possibilities. One Family.
PURPOSE STATEMENTThe Associate Marketing Manager will be responsible to drive new product development for US export and locally produced finished goods through knowledge sharing, development of product definitions based on VOC3, and project management. They will champion knowledge sharing and global collaboration by implementing and leveraging digital tools. And they will drive the execution of regional and global initiatives that are led or supported by the Global Leadership team.
KEY ACCOUNTABILITIES/OUTCOMESNew Product Development Project Support

Lead NPD projects at WHQ for global markets to deliver with quality and on time: develop product definitions with global marketing managers; manage STM discovery projects; drive exploration of sourcing options; engage manufacturing facilities to execute manufacturing of new finished goods
When applicable, lead project through full process- from customer ideation to commercialization process
Main point of contact with GM marketer responsible for each project
Ability to lead and influence key functional managers and leads within WHQ
Interaction with key Rich's international business leaders (BU lead, marketing, QA, logistics, R&D, etc)
Represent the voice of the Global Markets customers at WHQ
Support GM Demand Creation team on both global branding and digital marketing
Global Knowledge & Best Practice Sharing

Champion Rich Connections Marketing Portal. Design content calendar, drive knowledge sharing program, execute content refresh, lead engagement of global marketers, and generally keep portal on the cutting edge by identifying and implementing new technology and tools
Continue in agile method to gain continuous feedback and prioritize and lead future phases of development.
Share what's new for market trends, product & technology innovations - Global Data Champion
Virtual Workshop and Virtual Conference Management - drive new ways of connecting, collaborating, and sharing. Design and execute meetings
Share USC and GMW-based product and application innovations in an effective manner for global markets to digest and act on, spurring creative developments in local markets
Develop a deep understanding of Toppings, Creams, and Culinary Solutions product hierarchies and category development and share this knowledge effectively with the global markets
Regional/Global Strategic Initiatives

Provide support, as needed, on major regional and global initiatives that are either led or supported by WHQ and Global Leadership
Implements STM(Speed to Market) capabilities in local markets
Drive new solutions by listening to user feedback and working with IT teams and other markets. Explore creative solutions
Identify and execute opportunities to improve our processes and become more efficient, largely through technology platforms
Help define roadmaps and future strategic planning for region
Design and coordinate customer/associate visits, trade shows, conferences, team meetings, whether they be in-person or virtual. Ensure objectives of visit are understood and achieved through proper execution.
KNOWLEDGE/SKILLS/EXPERIENCEBA Required with an MBA strongly preferred with a combined total of 4-6 years progressive business experience and demonstrated promotability within the organization. Marketing and or/project management experience strongly preferred.
Independent self-starter with proven ability to develop project plans and timelines for vague or ambiguous projects
Strong written and verbal communication skills, including the ability to conduct effective presentations to various audiences.
Ability to function positively in a team environment, as well as working and managing projects independently from start to finish
Deadline and detail-oriented, able to manage multiple projects at once
Strong analytical skills; willingness to research broad or vague subjects / concepts, ability to decipher and report out relevant information
Ability to adapt to various international cultures
Proficient with MS Office (Word, Excel, and PowerPoint)
Proficient in hosting virtual meetings and live events in Microsoft teams
May require occasional travel


Rich Products Corporation, its subsidiaries and affiliates ("Rich's"), are committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin or ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, gender identity, sexual orientation, marital status or any other legally recognized protected basis under federal, state, or local law. The information collected by this application is solely to determine suitability for employment, verify identity, and maintain employment statistics on applicants.

Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Rich's. Please contact Rich's Human Resources department at [email protected] you need assistance completing this application or to otherwise participate in the application process.

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