Dec 04, 2020

Associate Manager, Demand Creation Analytics

  • Professional Diversity Network
  • Buffalo, NY, USA

Job Description

Rich Products Corporation

Rich's, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others. Working in 100 locations globally, with annual sales exceeding $4 billion, Rich's is a global leader with a focus on everything that family makes possible. Rich's-Infinite Possibilities. One Family.
PURPOSE STATEMENTThe Associate Manager, Demand Creation Analytics works closely with their manager, business resources, data governance leaders, project/program managers, and other IT teams to turn data into critical information and knowledge that can be used to make sound business decisions that drive outcomes.

This role supports the validation of findings using experimental and iterative approach, and presents back findings to the business including assumptions and recommended actions in a way that can be easily understood. This role needs to encompass a solid understanding of the business, stakeholders, processes, business rules, guidelines associated with data sources, customer hierarchies and business dimensions to deliver value from analytics.
* Democratizes data and insights through complex data structuring and use of visualization tools.
* Collaborates with data science and dev resources to bring to life new analytics and insight tools
* Leads iterative processes with the business and validates findings.
* Serves as data insights lead to validate high profile and/or external data sources.
* Partners with technology team to continuously validate the integrity of source data inputs and reporting/dashboard outputs.

Presents Findings & Drives Action
* Presents and depicts the rationale of their findings in easy to understand terms for the business.
* Communicates and works with business subject matter experts to develop relevant conclusions and next best course of action.
* Develops analytics story and visual presentation strategies to ensure data is conveyed in meaningful and interpretive formats for all audience levels.
* Excellent verbal and written communication skills, including the ability to communicate technical subjects to non-technical audiences and to adjust communication to senior leadership.

Program Development & Execution
* Serves as a primary point of contact for all phases of analytic work: from problem definition to representation of results.
* Influences roadmap for products development
* Works with analytics manager to prioritize use cases for the program.
* Collaborates with internal stakeholders to understand the business and develop data driven insights that are both strategic and operational.

Measures Impact
* Measures impact based on findings to ensure execution of relevant outcomes and validation of hypotheses.
* Provides business metrics for the overall use case to measure improvement vs hypothesis/target.

Bachelor's Degree in Information Systems, Business Analytics or related field
Minimum three (3) years of relevant technical experience (e.g.; quantitative and qualitative research and analytics)
Proven ability in successfully balancing competing priorities, workloads, and tight timelines in a fast-paced, dynamic work environment. Demonstrated project management skills.
Demonstrated ability in visualizing data, creating dashboards and solving low to medium complexity analytics challenges. Preferred, proficiency in statistical analysis, quantitative analytics, forecasting/predictive analytics, multivariate testing, and optimization algorithms.
Demonstrated strong proficiency in analytical and critical thinking, and problem-solving skills; demonstrated ability in navigating ambiguity, making recommendations and executing with limited information
Ability to communicate technical information to both technical and non-technical stakeholders
Demonstrated ability to frame complex analytical problems, pull data, and extract insights that lead to tangible results.
Solid written and verbal communication skills including solid presentation skills; demonstrated ability in influencing to drive change & business outcomes.
Proficient in Agile methodology preferred.
Strong programming and statistical modeling skills a plus. Experience using machine learning algorithms a plus.
Individual must be able to assimilate new software, procedures and techniques; demonstrated passion for data, analytics
Solid software proficiency in Microsoft Office including Word; intermediate/advanced proficiency level in Excel (including formulas, subtotaling, pivot tables) and PowerPoint.
Dashboarding skills: Tableau, Microsoft BI or Qliksense, etc. a plus


Rich Products Corporation, its subsidiaries and affiliates ("Rich's"), are committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin or ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, gender identity, sexual orientation, marital status or any other legally recognized protected basis under federal, state, or local law. The information collected by this application is solely to determine suitability for employment, verify identity, and maintain employment statistics on applicants.

Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Rich's. Please contact Rich's Human Resources department at [email protected] you need assistance completing this application or to otherwise participate in the application process.

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