Dec 04, 2020

Digital Content Marketing Coordinator

  • Professional Diversity Network
  • Buffalo, NY, USA

Job Description

Rich Products Corporation

Rich's, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others. Working in 100 locations globally, with annual sales exceeding $4 billion, Rich's is a global leader with a focus on everything that family makes possible. Rich's-Infinite Possibilities. One Family.

Are you collaborative, curious, creative? If you are nodding your head, this role may be for you. The Digital Marketing Coordinator is an integral part of the demand creation team.

This role provides support to the Digital Demand Creation team and optimizes the organization's digital marketing programs, focusing on content creation and management.

KEY ACCOUNTABILITIES/OUTCOMESSupports the Sr. Manager, Digital Customer Experience and the Digital Demand Creation Team:

Creation of content and management, maintenance, and curation of assets in content management systems for Digital Marketing team.
Coordinatesrequired activity and support with outside content creation partners; supervises photo and video shoots
Partner with internal stakeholders and agency partners to update and maintain assets within Rich's asset management applications
Identify asset management operational and user efficiencies.
Support Demand Creation testing efforts.
Participate in Agile product development work to advance Digital Demand Creation initiatives, as required
Provide agency feedback
Support budget administration, coordination, andmaintenance
Maintain and deliver assets aligned to content creation standards as required and directed by leadership
Provides administrative support to SeniorVice President of Demand Creation; other Demand Creation COE steering team members as needed (calendar management, travel, expense reports, meeting coordination, office supplies, org charts)
Provides governance support and meeting coordination for Sales & Marketing Leadership Council (SMLC) and Demand Creation Team
Manages Team Contact Lists, SharePoint Sites (Demand Creation COE, Marketing Competency & Training, Sales Marketing Leadership Council Site, others as required)
Assists with onboarding of new associates
Takes on various projects and process improvements as required
Provides back-up support to Sales Coordinator, Foodservice
Supports ad-hoc marketing requests from SeniorVice President and Demand Creation COE team members for presentations, meeting coordination, travel planning
KNOWLEDGE/SKILLS/EXPERIENCEBachelor's degree in marketing, business or related field with 2+ years of general business experience preferably in a marketing or sales office.
Knowledge of digital content creation, management and tools preferred.
Demonstrated ability in being a fast learner and adapting to change.Ability to assimilate new software, procedures and techniques as they are constantly introduced in this environment.
Experience in handling multiple assignments concurrently, possessing excellent organizationaland time management skills, and being able to function in a fast-paced environment. Strong attention to detail.
Strong analytical skills and digital dexterity supported by intermediate to advanced knowledge of Excel.
Demonstrated ability being proactive with ability to anticipate, initiate, and prioritize.
The ability to assume responsibility without direct supervision, exercise initiative and judgment, and make decisions within the scope of assigned authority is required.
Demonstrated ability workingwith a variety of levels of management and internal/external customers.
Solid verbal and written communication skills.
Solid software proficiency to include Microsoft Outlook, Excel, PowerPoint, and Word (Intermediate to advanced Excel and PowerPoint User)
Individual must be a fast learner and able to assimilate new software, procedures and techniques; demonstrated passion for content, media, marketing, and the Internet


Rich Products Corporation, its subsidiaries and affiliates ("Rich's"), are committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin or ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, gender identity, sexual orientation, marital status or any other legally recognized protected basis under federal, state, or local law. The information collected by this application is solely to determine suitability for employment, verify identity, and maintain employment statistics on applicants.

Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Rich's. Please contact Rich's Human Resources department at [email protected] you need assistance completing this application or to otherwise participate in the application process.

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