Mar 26, 2020

Card Acquisition Campaign - Marketing Program Manager 1

  • Wells Fargo
  • Irving, TX, USA
Full-Time Marketing

Job Description

Job Description
Important Note: During the application process, ensure your contact information (email and phone number) is up to date and upload your current resume when submitting your application for consideration. To participate in some selection activities you will need to respond to an invitation. The invitation can be sent by both email and text message. In order to receive text message invitations, your profile must include a mobile phone number designated as "Personal Cell" or "Cellular" in the contact information of your application.
At Wells Fargo, we want to satisfy our customers' financial needs and help them succeed financially. We're looking for talented people who will put our customers at the center of everything we do. Join our diverse and inclusive team where you'll feel valued and inspired to contribute your unique skills and experience.
Help us build a better Wells Fargo. It all begins with outstanding talent. It all begins with you.
The Payments, Virtual Solutions, and Innovation (PVSI) team includes Operations, Consumer Credit Card, Retail Services, Consumer Deposits, the Innovation Group, Treasury Management, Merchant Services, Marketing and Wells Fargo Virtual Channels and the professional services teams that partner with these businesses. PVSI's focus is on delivering the next generation of payments and deposit capabilities and advancing our digital and online offerings to design new customer experiences and products. Our guiding principles are to start with the customer, move faster, and partner effectively.
The mission of Wells Fargo Marketing is to build the best possible brand, experiences, and engagement with our customers and stakeholders that reflect our commitment to our customers and their needs and to driving key business and stakeholder outcomes. In support of this mission, Marketing is responsible for developing integrated marketing strategies across Wells Fargo's business lines and geographies; leading brand strategy; leveraging deep insights and analytics about consumers and businesses; executing customer messaging across all channels and touchpoints; and building out capabilities that move toward real-time, always-on, personalized and compelling messaging and digital experiences.
Reporting to the Head of Credit Cards Acquisition Mail Programs, this campaign manager will play a central role in running credit card acquisition, through ownership of card acquisition campaign strategies that deepen our relationships with existing Wells Fargo customers as well as bring new customers to the franchise. This leader will oversee the acquisition campaign strategy and execution and is accountable for ensuring effective and efficient strategies to maximize total NPV. The position is expected to work in a highly matrixed organization and have the ability to influence at various levels of the organization. Maintaining the highest levels of operational control is critical.
The leader in this role will have an exciting opportunity to lead within an area of growth as Wells Fargo. He/She will influence the go forward marketing strategy for consumer credit card acquisition with an objective of efficiently acquiring new accounts through prospecting or cross-sell. This position will have the opportunity to gain leadership experiences and senior leadership exposure.
• Marketing Strategy: Participate in the strategic development and analysis of direct-to-consumer acquisition initiatives leveraging a multi-channel and integrated approach across on and offline mediums. Develop and manage associated action plans to deliver on vision. Conduct competitive analysis to determine appropriate methods/approaches to generate demand.
• Test Strategy: Identify innovative and/or new offer/treatment/incentives to stimulate card acquisition, activation and usage; participate in the development of rigorous test agenda.
• Collaborate and work closely with peers across credit card acquisition who manage channels, product strategies, and the overall acquisition approach; partner with Marketing Centers of Excellence, Insights and Analytics, Finance, Risk, and Product Management partners
• Manage operational risk: ensure processes and controls are robust and effective; identify opportunities to improve quality, output and efficiency for offer development and launch

Required Qualifications
  • 5+ years of marketing experience

Other Desired Qualifications
  • Minimum 5 years marketing experience with understanding of consumer financial services along with emerging trends in acquisition. NOTE: experience at a top-tier credit card issuer is preferred.
  • Demonstrated campaign management experience
  • Excellent oral and written communication skills
  • Experience with segmentation, targeting, modeling, controlled testing and ROI analysis
  • Deep understanding of consumers borrowing and financial needs. Demonstrated ability to use data and consumer insights to develop compelling strategies to engage consumers and sales channels and drive business results.
  • Excellent interpersonal skills with ability to build partnerships and influence colleagues within Marketing and across the organization
  • MBA
  • Exceptional collaboration skills, working in teams and building cross-functional personal relationships
  • Ability to process marketing data into learnings and insights to influence strategy
  • Strong program management skills

Job Expectations
  • Ability to travel up to 10% of the time


All offers for employment with Wells Fargo are contingent upon the candidate having successfully completed a criminal background check. Wells Fargo will consider qualified candidates with criminal histories in a manner consistent with the requirements of applicable local, state and Federal law, including Section 19 of the Federal Deposit Insurance Act.

Relevant military experience is considered for veterans and transitioning service men and women.

Wells Fargo is an Affirmative Action and Equal Opportunity Employer, Minority/Female/Disabled/Veteran/Gender Identity/Sexual Orientation.



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