Feb 01, 2020

Demand Generation Manager

  • Wileyed Solutions
  • Hoboken, NJ, USA
Full-Time Marketing

Job Description

Wiley is a provider of content-enabled solutions that improve outcomes in research, education, and professional practice. Our core businesses produce scientific, technical, medical, and scholarly journals, reference works, books, database services, and advertising; professional books, subscription products, certification and training services and online applications and education content and services including integrated online teaching and learning resources for undergraduate and graduate students and lifelong learners. The company's headquarters are located in Hoboken, New Jersey, with operations in the U.S., Europe, Asia, Australia, and Canada.

Demand Generation Manager

Oxford / Chi / Hob / Remote

At Wiley, we take our mission - building a better future through education, skill development, and research - very seriously, and we have for over 200 years. But we're also just as focused on creating a work environment that fosters our employees' careers and work-life balance. Plus, with all the cool scientific content at our fingertips and the prestigious authors and researchers in the Wiley stable, we have a lot to celebrate, and as marketeers, we try to celebrate every day.

This Demand Generation Manager role is pivotal in our ability to create high-performing recurring, automated programs that reach all appropriate segments in every region, across the entire customer journey. As key member of the Global Programs team, this Demand Generation Manager will manage the design, development and execution of robust, multi-channel B2C digital marketing programs that leverage Wiley's marketing technology to enable customer success, drive satisfaction, and ultimate increase business growth and revenue. The Demand Generation Manager will make insights-driven decisions to continuously optimize our programs, offering compelling content that influence a measurable increase in our publishing volume, in the sale of our research offerings, and in NPS scores from our researchers.

Drawing on excellent collaboration, analytical, and communication skills, the person in this role will work cross-functionally with marketing automation, marketing operations, customer success and product marketing teams to build and deploy repeatable, scalable demand generation programs that acquire prospects and nurture leads through the customer funnel. The Demand Generation Manager continuously works to expand and integrate our marketing efforts across all customer touch points and channels.

  • Collaborating with internal teams to build alignment on strategies, plans, and impact of coordinated, scalable marketing programs
  • Working with operations teams to use tools and processes to track the marketing funnel and sales handoff, along with reporting on budgets and return on investment.
  • Analyzing performance metrics, data and trends and optimize programs to improve campaign performance.
  • Demonstrating excellent project and relationship management capabilities to engage and manage resources across several internal and external functions
  • Developing brand awareness across audience segments.
  • Routinely testing and piloting innovative digital marketing trends and sharing any acquired knowledge with wider internal marketing teams
Come and join our team of fun-loving, hardworking global marketeers. We'd be honoured to have you.

Although we appreciate your interest only those candidates with whom we are interested in interviewing will be contacted.



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