Jan 30, 2020

Digital Marketing Specialist (23286-ACOO)

  • Professional Diversity Network
  • Natick, MA, USA
Full-Time Marketing

Job Description



As a member of the SEO & Paid Media team, you will drive campaign creation, execution, optimization, and analysis for paid digital media efforts across paid social, paid search (PPC), and display. You will be responsible for managing, coordinating, and implementing multiple digital marketing projects simultaneously.


  • Implement and manage digital advertising campaigns across paid social, paid search, and display channels.
  • Identify KPI's and interpret success metrics to deliver data driven recommendations
  • Report on campaign performance to marketing campaign & account-based marketing teams
  • Collaborate across campaign, paid media, international marketing, and creative services team
  • Identify and drive action plans to improve conversion rates across digital tactics, including campaign optimization and landing page design
  • Maintain and continuously improve digital campaign development guidelines & processes to improve efficiency.
  • Execute other digital and web benchmarketing projects


  • 2 years of paid media experience in a high-volume marketing environment, preferably in high-tech.
  • Attention to detail and the ability to prioritize projects and establish schedules
  • Experience using paid social & paid search advertising tools (Facebook, LinkedIn ads, Google AdWords etc.)
  • Strong excel skills
  • Excellent communication skills - both written and presentation.
  • Ability to solve problems, prioritize tasks, multitask, and manage time effectively.

Required Qualifications
  • A bachelor's degree and 3 years of professional work experience (or a master's degree) is required.
The MathWorks, Inc. is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics. The EEO is the Law poster is available here.MathWorks participates in E-Verify. View the E-Verify posters here.



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