As a member of the SEO & Paid Media team, you will drive campaign creation, execution, optimization, and analysis for paid digital media efforts across paid social, paid search (PPC), and display. You will be responsible for managing, coordinating, and implementing multiple digital marketing projects simultaneously.
Implement and manage digital advertising campaigns across paid social, paid search, and display channels.
Identify KPI's and interpret success metrics to deliver data driven recommendations
Report on campaign performance to marketing campaign & account-based marketing teams
Collaborate across campaign, paid media, international marketing, and creative services team
Identify and drive action plans to improve conversion rates across digital tactics, including campaign optimization and landing page design
Maintain and continuously improve digital campaign development guidelines & processes to improve efficiency.
Execute other digital and web benchmarketing projects
2 years of paid media experience in a high-volume marketing environment, preferably in high-tech.
Attention to detail and the ability to prioritize projects and establish schedules
Experience using paid social & paid search advertising tools (Facebook, LinkedIn ads, Google AdWords etc.)
Strong excel skills
Excellent communication skills - both written and presentation.
Ability to solve problems, prioritize tasks, multitask, and manage time effectively.
A bachelor's degree and 3 years of professional work experience (or a master's degree) is required.
The MathWorks, Inc. is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics. The EEO is the Law poster is available here.MathWorks participates in E-Verify. View the E-Verify posters here.