Jan 30, 2020

Industrial Automation Industry Marketing Manager - Americas (21275-TREM)

  • Professional Diversity Network
  • Natick, MA, USA
Full-Time Marketing

Job Description



Are you ready to drive the adoption of Industry 4.0?

If you have experience with MATLAB and Simulink and are passionate about the Industrial Automation & Machinery (IA&M) industry, this is the role for you.

As an IA&M Industry Manager for Americas, you will deploy your knowledge of the industry to shape and execute the company strategy to increase the adoption of MATLAB and Simulink for data analytics, AI and virtual commissioning across key industry segments, including industrial robotics, machine builders, wind energy, semiconductor production equipment, oil & gas equipment, electric drives, power generation & transmission equipment, and building automation.

You will collaborate with sales, marketing, engineering, and the rest of the IA&M industry management team on the market development strategy, marketing message, supporting content, and marketing plan, as well as help define the long-term technology roadmap. Through these efforts you will shape how innovation leaders in the industry perceive MathWorks, and be the champion for these customers internally, to ensure MathWorks product development plans are aligned with the latest market trends.


Deploy your knowledge of MATLAB and Simulink to cultivate strategic accounts and grow the MathWorks business

  • Understand customer workflows in detail, identify gaps, and help fill those gaps that can be addressed by MathWorks products
  • Identify strategic projects at key accounts and secure deep technical engagements with MathWorks technical experts, to establish organizational adoption of MathWorks products
  • Build and nurture relationship with senior engineering management at key accounts, creating a common vision for adoption of MathWorks technology in support of their business goals
  • Perform industry benchmark analysis to identify growth areas/groups/opportunities and develop adoption and engagement strategies
  • Distill key lessons learned into a set of best practices and sales enablement tools for others, to support increasing sales worldwide
  • Identify and work with critical 3rdparty industry partners who provide complimentary tools to complete the customer workflow

Enlist and drive the engagement of the IA&M engineering community in championing MATLAB and Simulink for AI, data analytics, and Model-Based Design

  • Cultivate and enlist key influencers in industry and academia to advocate for the benefits of MathWorks products and workflows
  • Engage with industry bodies and regulatory authorities to help them understand the role of MathWorks products in supporting compliance with industry standards
  • Deliver presentations, papers, panels at conferences and industry events, serve as the MathWorks spokesperson for the IA&M industry by interacting with analysts, editors and journalists, and drive marketing programs and supporting materials for web and other promotion channels

Develop and execute market segment strategy and business plan

  • Identify new market opportunities and build plans to increase growth and report progress to the internal strategic "board of advisors"
  • Advocate on behalf of customers to influence the future direction of MathWorks products


  • Strong knowledge and experience (7+ years) of the application of Model-Based Design workflows with Simulink or equivalent software
  • Experience with embedded software engineering and simulation in industrial applications.
  • Relevant work experience with a leading corporation in the Industrial Automation & Machinery industry
  • Experience in working with sales and driving technical engagements with customers
  • MBA
  • Product marketing or business development experience with a global software company
  • Travel time will amount to approximately 20-25% of the time

Required Qualifications
  • A bachelor's degree and 7 years of professional work experience (or a master's degree and 5 years of professional work experience, or a PhD degree) is required.
The MathWorks, Inc. is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics. The EEO is the Law poster is available here.MathWorks participates in E-Verify. View the E-Verify posters here.



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