Jan 24, 2020

Marketing Automation Analyst, Strategic Analytics

  • Professional Diversity Network
  • Bethesda, MD, USA
Full-Time Government

Job Description

The Nature Conservancy

OFFICE LOCATION

Arlington, Virginia, USA (VA preferred, will consider remote candidates.)

AA100


A LITTLE ABOUT US

Founded in 1951, the Nature Conservancy is a global conservation organization dedicated to conserving the lands and waters on which all life depends. Guided by science, we create innovative, on-the-ground solutions to our world's toughest challenges so that nature and people can thrive together. We are tackling climate change, conserving lands, waters and oceans at unprecedented scale, providing food and water sustainably and helping make cities more sustainable. One of our core values is our commitment to diversity. Therefore, we strive for a globally diverse and culturally competent workforce. Working in 74 countries, including all 50 United States, we use a collaborative approach that engages local communities, governments, the private sector, and other partners. To learn more, visit www.nature.org or follow @nature_press on Twitter.

The Nature Conservancy offers competitive compensation, 401k or savings-plan matching for eligible employees, excellent benefits, flexible work policies and a collaborative work environment. We also provide professional development opportunities and promote from within. As a result, you will find a culture that supports and inspires conservation achievement and personal development, both within the workplace and beyond.


YOUR POSITION WITH TNC

The Marketing Automation Analyst will be a key member of an exciting, fast-paced, and growing team that is making an immediate impact across the entire constituent lifecycle. This is a great opportunity for a talented person to broaden his/her skill set by helping to develop marketing solutions to enable TNC to become one of the first in the industry in establishing an omnichannel marketing program. The successful candidate will be passionate about direct-marketing, eager to learn new skills, and with the ability to thrive in a fast-paced environment with shifting priorities.


ESSENTIAL FUNCTIONS

The Marketing Automation Analyst will be a key member of the project team charged with implementing the new Customer Data Platform and Marketing Automation tools. S/he will partner with Membership managers to build and execute direct marketing campaigns in the SAS Customer Intelligence platform. S/he will develop new processes to ensure marketing campaigns can be executed efficiently while maximizing the use of available information to optimize results. S/he will keep up-to-date on market trends and best practices and serve as support to members of the campaign execution team.


RESPONSIBILITIES AND SCOPE
  • Partner with internal team members to deliver marketing campaigns and nurture programs across all channels
  • Implement and enforce best practices for outbound marketing and lead nurturing efforts in SAS Customer Intelligence 360
  • Design and develop constituent segments to maximize efficiencies in executing marketing campaigns
  • Develop and analyze reporting and dashboard solutions on campaign performance and engagement metrics throughout the constituent journey from first touch to donor conversion and retention
  • Support the generation and implementation of test strategies to drive improved results
  • Development and maintenance of information systems to support the Marketing automation platform

MINIMUM QUALIFICATIONS
  • Bachelor's degree in information systems or a related field and 2 years' progressive experience in an IT field or equivalent combination.
  • Experience with full life-cycle technology application development.
  • Experience in SQL and one of the following disciplines: web applications programming, geographical information or spatial information systems, data modeling, PL/SQL, Oracle, Sybase, Microsoft Access, Visual Basic, C, Java or UNIX.(If necessary).

DESIRED QUALIFICATIONS

  • Strong familiarity with Nonprofit data and its use in retaining and acquiring donors, and increasing their engagement
  • Experience with PC operating systems and hardware, office productivity/graphics software and desktop utilities.
  • Experience with SAS Customer Intelligence 360 solution
  • Master's degree or extensive professional experience.
  • Excellent writing, presentation, communication, and negotiation skills.
  • Experience developing, implementing, measuring and evaluating multifaceted strategic marketing initiatives, plans and programs.
  • Multi-lingual skills and multi-cultural or cross-cultural experience appreciated.
  • May include certifications, languages, software knowledge.
  • Ability to utilize knowledge to identify solutions, communication and influencing skills, specific managerial functions, etc.


HOW TO APPLY

To apply to position number 48463, submit resume (required) and cover letter separately using the upload buttons. All applications must be submitted in the system prior to 11:59 p.m. Eastern Time on Feb. 21, 2020.

Click "submit" to apply for the position or "save for later" to create a draft application for future submission. Once submitted, applications cannot be revised or edited. Failure to complete required fields may result in your application being disqualified from consideration.

If you experience technical issues, please refer to our applicant user guide or contact applyhelp@tnc.org.

The Nature Conservancy is an Equal Opportunity Employer

Our commitment to diversity includes the recognition that our conservation mission is best advanced by the leadership and contributions of people of diverse backgrounds, beliefs and culture. Recruiting and mentoring staff to create an inclusive organization that reflects our global character is a priority and we encourage applicants from all cultures, races, colors, religions, sexes, national or regional origins, ages, disability status, sexual orientation, gender identity, military, protected veteran status or other status protected by law.

The successful applicant must meet the requirements of The Nature Conservancy's background screening process.


States

MD  

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