The Digital Engagement team at Terminix is looking for a Manager of SEO who will be leading the growth and the maximization of the revenue generated by online sales of Terminix products and services through our organic search channel for Terminix.com.
Meet or exceed growth targets for the organic search channel. Drive increased impressions, clicks and conversions from organic search. Drive double-digit growth in revenue.
Develop and implement organic search optimization initiatives to attract new and incremental revenue.
Understand, implement, and evangelize SEO best practices. Stay up-to-date on the ever-changing landscape of organic search. Keep our site(s) continuously improving by managing on-page and off-page factors.
Manage risk by clearly understanding the difference between "white hat" (search engine policy-compliant) and "black hat" (search engine policy non-compliant) strategies and tactics. Employ white hat tactics to drive growth without incurring undue risk.
Closely and continuously monitor direct and indirect communications from and about key search engine partners, including Google, Bing, and others.
Work with our team to enhance our site & platform as needed to dominate organic search, representing our team when it comes to planning, developing, testing, and rolling out related fixes and enhancements.
Create or partner with content writers to develop keyword-rich content and improve the topical relevance of category, product and landing pages across the site.
Review the performance of campaigns using internal and external reporting and analytics tools. Distill data into actionable insights against which you can execute.
Deliver concise and literate reporting to key stakeholders, including performance, placement/partnership flight calendars, opportunity evaluations, and more. In addition to your channel-specific reporting, deliver integrated reporting with other channel managers.
Partner with internal teams to integrate executions into holistic marketing campaigns supporting our seasonal and promotional events.
Work with our Security, Privacy, and Legal teams to ensure our implementations comply with Company policies and state regulations.
Consistently innovate, explore, learn, test, execute and iterate. Develop and maintain a culture and discipline of testing, research, competitive analysis and data-driven decisions to optimize future plans.
Stay up to date with the latest developments in the industry. Closely monitor the competitive landscape. Evaluate new technologies, strategies, and tactics, bringing recommendations back to the team to ensure our continued evolution and growth.
Demonstrates the ability to develop team members.
Investigates and proposes unique competitive marketing strategies to support traffic growth.
Minimum of 5 years of successful experience growing business from organic search channels for large scale business.
Bachelor's degree or equivalent experience
History of continually making significant contributions to SEO team vision & strategy.
Deep hands-on experience with multiple industry-leading SEO research and crawling/auditing tools.
Skilled at getting buy-in from stakeholders - backing up suggestions/changes with solid data and compelling SEO reasoning.
Full-spectrum on-page SEO expertise.
Communicates effectively to all levels of internal audiences; drives communication cross-functionally.
Knowledge of server technologies (caching, environments, logging).
Demonstrated passion and experience in data-driven and consumer-centric marketing.
Strategic thinker and fast learner.
Excellent partnership and collaboration skills.
Strong project management and organization skills.
Good understanding of digital marketing.
Strong communication and presentation skills with an ability to frame up succinct recommendations for leadership.
Strong knowledge of analytics, reporting, and data management tools.
Retail / e-Commerce experience
Expert-level knowledge, experience and skills using a variety of SEO tools. History of using and integrating results/output from these tools, applying them to websites and driving positive results.
Experience with CJ Affiliate and/or other affiliate aggregation networks
Experience with Google Analytics.
Experience with Tealium.
Experience with Salesforce Cloud and Marketing Cloud.
Experience with Microsoft Power BI and Tableau.
Strong personal network within the SEO community.
Ability to balance creativity and innovation with being analytical and financially driven
Ability to turn complex data and insights into easily understood data stories