Core Reesponsiblities: 1. Digital content strategy and development (eg websites, CRM, mobile apps, etc) 2. Social media content strategy and execution 3. Media planning and optimization 4. Effectively lead external and internal agencies 5. Digital launch readiness and successful pull-through of tactics for new investigation product
Additionally as needed: * Serve as the brand connector to the Patient Services team * Potential additional responsibilities could include: o Brand budget management (monthly reconcilliations and tracking) o Annual tactical planning lead o Other, miscellaneous projects
* Minimum 4 years of consumer/patient marketing within pharma/biotech * Experience in development and execution of marketing strategies including digital (web, CRM, etc) and promotional materials * Understanding of the legal and regulatory environment
Develop and lead the digital components (non-personal promotion) of the marketing strategy and tactical plans for two MS brands, with a focus on patients.