The Digital Copywriter supports the Digital Marketing team by writing a variety of digital communications to maximize effectiveness of marketing plans and strategies for Safelite Group. The focus is on the customer experience with a goal of improving the customer or client's connection to Safelite.
Find a career. Gain a family.
Safelite will be unlike any place you've ever worked. (This won't be just the daily grind!) You'll join caring and passionate teams that collaborate to make a difference, deliver extraordinary results and bring unexpected happiness. Every day. Your effort, heart and creative ideas will be valued and rewarded. And we care about your well-being. So, we'll strive to give you what you need to be happy at work and at home.
Develop and implement digital communications leveraging multiple digital channels to build brand awareness, create positive customer experiences and drive results.
Collaborate with the digital teams (UX, email, advertising & social) to test measure and refine the language used in order to improve the overall effectiveness of the communication.
Write clear, compelling, customer-centric communication pieces that bring the Safelite brand to life. Materials include but are not limited to websites, blog posts, SEO content, emails, social media, and digital ads
Compose communications supporting both local and national advertising Safelite campaigns.
Serve as a customer communication resource for stakeholders, as assigned, to evaluate, edit, enhance and maintain copy to ensure consistent Safelite brand messaging across all channels.
Work in concert with Safelite brand and communications, creative and digital teams to ensure alignment of internal and external communication messaging with Safelite brand standards and guidelines.
Help with managing projects across the digital teams.
Bachelor's degree or equivalent experience required
2-4 years' experience preferred
Portfolio showcasing B2C and B2B examples
Creative and strategic thinking and demonstrated ability to translate complex business and people strategies into fun, practical, appealing messages is a must
Excellent researching, copywriting and proofreading skills
Experience collaborating/concepting/brainstorming with internal and external communication, marketing and creative teams to create effective communications that increase associate engagement
Strong verbal and written communication skills
Proficient with Microsoft office based software applications
Ability to adjust to fast-paced work environment
We're known as an auto glass company. That's the focus of what we do. But we're much more -- we're a growing and evolving service brand. And what really makes us unique is our people. Because at our core, we're a People Powered organization -- and our people come first and our culture matters. We'll help you find a fulfilling career path and encourage you to have a life. Let us be the best place you'll ever work.
With more than 7,800 MobileGlassShops™ and stores in all 50 states, Safelite AutoGlass® is the nation’s largest provider of vehicle glass repair, replacement, and calibration services in the U.S. Last year 6 million customers chose Safelite AutoGlass for its 24/7 national contact centers, advanced online scheduling, superior repair and replacement systems, and the industry’s in only nationwide lifetime guarantee.
Safelite AutoGlass is a member of the Safelite® Group family of brands, which together, make a difference in the lives of 10 million customers annually. This leading service organization, founded in 1947, is reaching record-growth thanks to its People Powered, Customer Driven strategy. The Columbus, Ohio-based company employs nearly 14,000 people across the United States.
Safelite is so much more than auto glass! We're a growing and evolving service brand. And what really makes us unique is our people. Because at our core, we're a People Powered organization. Our people come first and our culture matters. We'll help you find a fulfilling career path and encourage you to have a life. Let us be the best place you'll ever work. With a career at Safelite, we’ll be the best place you’ve ever worked!