Nov 12, 2019

Associate Product Manager (Desserts)

  • Professional Diversity Network
  • Buffalo, NY, USA
Full-Time Sales

Job Description

Rich Products Corporation

Rich's, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others. Working in 100 locations globally, with annual sales exceeding $3.8 billion, Rich's is a global leader with a focus on everything that family makes possible. Rich's-Infinite Possibilities. One Family.


An Associate Product Manager, Category Business Unit is responsible for supporting the planning and execution of the product category strategy and the management of assigned category.



  • Partnering with category leadership, contribute to the development of category strategies and plans
  • Executes assigned category plans to achieve market share, volume and profit targets (including responding to trends, portfolio mapping, innovation/renovation activity)
  • Cross-functional team leadership on key initiatives, products and programs

Understands the Market

Understands the customer, competitor, consumer and Rich's capabilities and other insights that will be leveraged to shape the category

  • Performs competitive analysis, market quantification and assessment
  • Participate in Discovery work to generate new products and platforms within appropriate target segments
  • Drives VOCC for customer and consumer and supports the translation into business opportunities
  • Responsible for understanding the market to drive insights that help shape strategy and drive outcomes

Marketing Management

Partnering with category marketing leadership:

  • Assist in the development and implementation of brand strategy, marketing plans and programs that produce targeted results within budget.
  • Develop plans and collaborate with the Customer/Segment Marketing for assigned categories in order to meet sales and margin targets.
  • Collaborate with Demand Creation COE digital resources to drive demand

Product Management

Partnering with category leadership, provide support in driving the development, maintenance and overall management of the assigned categories to maximize sales and profit potential including:

  • Aggressive renovation of existing products in alignment with overall category strategy.
  • Execute/Lead innovation initiatives within assigned category where appropriate (scope, target customer, pricing strategy, launch strategy, opportunity assessment, P&L, etc.) consulting with category leadership as needed.
  • Develop the ability to drive forecasting process by providing input and oversight of Demand plan, including risks and opportunities for assigned category.
  • Own the P&L for assigned category: actual vs plan; analyze data and make recommendations consulting with category leadership as needed.
  • Perform analysis and make pricing recommendations for new and existing products based on price/value relationships and the competitive set in alignment with product leadership

Financial Management

  • P&L analysis to escalate trends to leverage opportunities and manage risk
  • Support execution of portfolio price increases
  • Manage marketing budget for assigned projects/initiatives
  • Bachelor's degree in marketing or related field required (MBA preferred) with 2+ years of experience in a marketing role
  • Demonstrated strategic thinking skills
  • Demonstrated financial skills to include P&L analysis and other analyses
  • Solid communication skills to include verbal and written capabilities; strong presentation ability including with all audiences and levels of management
  • Successful track record of uncovering VOC and interacting with customers
  • Demonstrated ability to organize and prioritize work
  • Experience in the food industry a plus
  • Proven track record of taking initiative and delivering results
  • Strong PC proficiency to include Microsoft Office Word, Excel, PowerPoint.
  • Ability to travel up to 25%

Rich Products Corporation, its subsidiaries and affiliates ("Rich's"), are committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin or ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, gender identity, sexual orientation, marital status or any other legally recognized protected basis under federal, state, or local law. The information collected by this application is solely to determine suitability for employment, verify identity, and maintain employment statistics on applicants.

Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Rich's. Please contact Rich's Human Resources department at asc@rich.comif you need assistance completing this application or to otherwise participate in the application process.



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