Nov 03, 2019

Channel Marketing Manager

  • Professional Diversity Network
  • Englewood, CO, USA
Full-Time Marketing

Job Description

Viasat

Bigger challenges. Bolder ideas. Global impact. At Viasat, we're on a mission to deliver connections with the capacity to change the world. We're the company behind the world's fastest satellite internet service, with technology that's helping to bridge the digital divide and improve life for our customers around the globe. By providing powerful new ways for people to connect with one another, gain greater access to education, entertainment, medical research, commerce, and much more, our team is empowering millions of customers worldwide.
We're growing rapidly and looking for passionate, innovative professionals to join our team and connect the world to more. You'll work in a collaborative and inclusive environment that values diverse perspectives and continuous learning, and provides industry-leading benefits with unmatched opportunities for career growth. Our team is fearless in pursuit of new ideas and uncompromising in our quest to become the world's first truly global Internet Service Provider. Interested in joining our mission? Take a look at career opportunities at Viasat today.
As a Channel Marketing Manager for the US Residential business unit, your primary responsibility is to support all sales channels and enable them to drive optimal subscriber growth. This role also will be responsible for driving more traffic and leads to our online sales channel. *Channel Marketing*Field Marketing*Corporate Communications and Social Media*Content Marketing Strategy and Management
You will need to bring fresh, creative and innovative thinking to how we interact with our customers via our different sales and support channels.
Support our retailer dealer network and other strategic partnersoOnboarding strategic partners to Viasat brand. oMaintaining and enforcing Retailer Marketing Guidelines.oDeveloping our Strategic Digital Policy. oPublish quarterly Viasat Vision newsletter. oProvide reactive ad + brand review for sales channels by managing getapproval@viasat.com inbox.oManage 400+ unique WordPress Multisites on ViasatRetailer.com through partnership with external agency.oOngoing support to identify and help eliminate any roadblocks for the sales channels
Coordinate efforts among the product, sales, training and corporate marketing teams to ensure alignment and focus with sales channels and partnersoBrand champion working with retailers across the country to best market our services. oEnsure all content (partner collateral, web, and advertising) is executed in message, look and feel consistent with our brand voice and look. oMaintain current materials on the Sales & Marketing Center and develop new ad creative for local retailer as products or campaigns evolve.
Maintain/grow mindshare with our sales channels through collaborative marketing partnership, which includes:oAligning Marketing, Sales, and Product on messaging priorities and presentation developmentoIncorporating feedback from field sales team in every stepoAmplifying incentive trips and contests through 360 communicationsoBriefing corporate marketing teams - including Creative Services and Events - to deliver on communications objectives
Drive more activations through on online order channeloPlatform Improvements: Coordinate web consolidation and e-commerce initiatives.oContent Development: Leverage existing and create new online content to help drive repeat visits and conversion. oUX Centric: partner with UX and web teams to eliminate any friction in user journey.
Content Strategy and ManagementoDevelop and maintain a content calendar and roadmap to support our overarching communications and content strategy. oCoordinate with corporate comms, web, SEO and Digital Marketing teams. oManage customer testimonial program.
Work with corporate communications to establish a local presence in media via community events, local publications and other media outlets. oPartner with the Social Media team to develop a more strategic social media plan and blog approach to support our US residential business and integrate it with our other media and product launch efforts.

Specific Technologies/Experience:
*Exceptional communications skills - written and verbal.*Service oriented with strong work ethic - must be creative, self-motivated and able to take the initiative.*Creative thinker with a strong interest & experience in sales operations and the customer experience.*Strong organizational and time management skills - ability to prioritize and meet deadlines.*Excellent strategic, analytical and problem-solving skills. Digital Marketing experience is a plus.

RequirementsYears of Experience: Minimum 5 years related experience.
Education: Bachelors or Masters in Business, Marketing or related field.
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Additional requirements

Minimum education:

BA/BS

Years of experience:

Other

Travel:

Up to 25%

Citizenship:

None

Clearance:

None

States

CO  

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