Media - General
Strategy - Planning
The American College of Physicians (ACP), a prestigious medical membership association for doctors of internal medicine located in Philadelphia, is seeking a Senior Marketing Associate to drive ACP’s membership recruitment and retention efforts and other related marketing campaigns. Primary responsibilities include:
Developing and implementing effective multi-channel marketing plans to recruit and retain ACP members, and other programs, products and services
Executing and coordinating marketing activities, reviewing work and content, driving speed to market, and ensuring quality
Conducting market and competitor research, analyzing data, and using results to drive strategy, positioning, and messaging that resonates with target audience segments
Managing internal client relationships, including recommendation of and collaboration on marketing strategies, plans, and tactics
Writing effective copy; design and deployment of digital, email, and traditional campaigns; directing and working with our creative design team; and coordinating list and segment selection
Analyzing and reporting on marketing results, effectiveness, and learnings
Assisting in the development and management of marketing budgets
Mentoring junior staff who assist with membership marketing efforts
A bachelor’s degree in Marketing or related field is required. The successful candidate will have six or more years of experience in Marketing, preferably in a membership organization. The ideal candidate will enjoy a team-based environment and have experience in cultivating and maintaining positive relationships through a collaborative and service-oriented approach.
Candidates must show an ability to manage multiple projects at one time and work across departments and functions to meet shared objectives and have the following:
Demonstrated experience in marketing membership, products, and services in the association space and/or healthcare industry
Demonstrated skill and experience in developing effective and creative multi-channel marketing plans and campaigns using digital, email, and traditional channels
Superior copywriting, editing, and verbal communication skills
Experience presenting creative strategies and concepts to both clients and designers
Strong analytical skills
Ability to prioritize activities, organize time, and identify resources for projects
Proficiency in Microsoft Office suite; understanding of other marketing software services, including marketing automation systems
ACP is an Equal Opportunity Employer that does not discriminate against any of the following classes: veterans, any disability, national origin, race, color, religion, sex, sexual orientation, gender identity.
The American College of Physicians is the largest medical specialty organization and the second-largest physician group in the United States. ACP members include 152,000 internal medicine physicians (internists), related subspecialists, and medical students. Internists specialize in the prevention, detection, and treatment of illness in adults.