Jul 15, 2019

Senior Marketing Associate-Philadelphia, PA

  • American College of Physicians
  • Philadelphia, PA, USA
Full-Time Business Health Care Marketing Media - General Professional Services Program Management Strategy - Planning

Job Description

The American College of Physicians (ACP), a prestigious medical membership association for doctors of internal medicine located in Philadelphia, is seeking a Senior Marketing Associate to drive ACP’s membership recruitment and retention efforts and other related marketing campaigns. Primary responsibilities include:

 

  • Developing and implementing effective multi-channel marketing plans to recruit and retain ACP members, and other programs, products and services
  • Executing and coordinating marketing activities, reviewing work and content, driving speed to market, and ensuring quality
  • Conducting market and competitor research, analyzing data, and using results to drive strategy, positioning, and messaging that resonates with target audience segments
  • Managing internal client relationships, including recommendation of and collaboration on marketing strategies, plans, and tactics
  • Writing effective copy; design and deployment of digital, email, and traditional campaigns; directing and working with our creative design team; and coordinating list and segment selection
  • Analyzing and reporting on marketing results, effectiveness, and learnings
  • Assisting in the development and management of marketing budgets
  • Mentoring junior staff who assist with membership marketing efforts

 

A bachelor’s degree in Marketing or related field is required. The successful candidate will have six or more years of experience in Marketing, preferably in a membership organization. The ideal candidate will enjoy a team-based environment and have experience in cultivating and maintaining positive relationships through a collaborative and service-oriented approach.

 

Candidates must show an ability to manage multiple projects at one time and work across departments and functions to meet shared objectives and have the following:

 

  • Demonstrated experience in marketing membership, products, and services in the association space and/or healthcare industry
  • Demonstrated skill and experience in developing effective and creative multi-channel marketing plans and campaigns using digital, email, and traditional channels
  • Superior copywriting, editing, and verbal communication skills
  • Experience presenting creative strategies and concepts to both clients and designers
  • Strong analytical skills
  • Ability to prioritize activities, organize time, and identify resources for projects
  • Proficiency in Microsoft Office suite; understanding of other marketing software services, including marketing automation systems
  • Experience managing budgets

 

ACP offers a competitive salary, superior benefits and a supportive work environment.  Find out more about ACP at: https://www.acponline.org/working_at_acp/.  Interested candidates should apply online:  https://www.acponline.org/working_at_acp/jobs/Please include two writing samples with your resume and cover letter.

 

ACP is an Equal Opportunity Employer that does not discriminate against any of the following classes: veterans, any disability, national origin, race, color, religion, sex, sexual orientation, gender identity.

States

PA  

Security Clearance

NO Security Clearance

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