Executive Director, Digital Customer Engagement Leader
Upper Gwynedd, PA, US
Requisition ID: MAR007326
Merck & Co., Inc. Kenilworth, N.J., U.S.A. known as Merck in the United States and Canada, is a global health care leader with a diversified portfolio of prescription medicines, vaccines and animal health products. The difference between potential and achievement lies in the spark that fuels innovation and inventiveness; this is the space where Merck has codified its legacy for over a century. Merck’s success is backed by ethical integrity, forward momentum, and an inspiring mission to achieve new milestones in global healthcare.
Merck’s Global Human Health (GHH) Division abides by a “patient first, profits later” ideology. Results-driven and ambitious, this team of individuals represents a functional balance between meeting company objectives and the needs of people around the world. The organization is comprised of sales and marketing professionals who are passionate about their role in bringing Merck's prescription medicines, vaccines, and other medical products to our customers worldwide.
The Executive Director, Digital Engagement, is responsible for transforming and building digital marketing capabilities in the US and leading the evolution of Merck’s US digital customer engagement teams supporting Pharma, Vaccines and Oncology businesses. The primary focus of the Digital Engagement Team will be to improve the Customer Experience and optimize brand performance. The ED will bring a strategic perspective to the development, execution and measurement of effective digital content and campaigns.
She/he will be instrumental in driving the transformation of key business processes to enable teams to more effectively engage customers with timely and relevant content. Reporting to the Executive Director will be multiple Directors of Digital Engagement responsible for providing expertise, guidance and appropriate tools/resources to the digital engagement teams who are driving the digital transformation for each of Merck’s US business units. Also reporting to the Executive Director will be key functions supporting the digital engagement teams.
Key responsibilities and competencies include:
Oversight for all digital content development, planning, and execution to increase user engagement with digital platforms and our content.
Maintaining current understanding of:
Trends in Agile methodology and execution and design thinking
External network of contractors / agencies to support capability building in prioritized markets.
Customer preferences – including relevant use of social media, video and other channels
Measurement and analytic tools
Collaboration with leaders and teams across the enterprise to establish digital marketing best practices and advancement of required capabilities (e.g. IT, marketing, sales, market research).
Working closely with analytics and strategy team to inform engagement strategies.
Serving as a mentor to members of the team to drive their technical and professional development.
Advancement of digital capabilities by identifying new opportunities, seeking necessary input from key stakeholders, and operationalizing ideas.
Infusing knowledge across the organization about emerging and relevant channels/technology and capabilities.
Ensuring adherence to US legal, compliance regulatory standards.
Vendor/Agency partner relations.
Education Minimum Requirement:
Bachelor’s Degree required
Advanced degree preferred
Required Experience and Skills:
Minimum of 7 years digital marketing experience
Experience with content and resource/campaign optimization across channels using actionable metrics and data insights
Demonstration of significant initiative to generate, implement and execute on ideas and strategy
Experience working on or leading a large digital transformation
Expertise working with various digital channels
Strong Leadership, strong business acumen, superior communication and influencing skills with ability to articulate complex technical concepts in business language
Experience using analytics to measure and optimize digital initiatives/campaigns
Demonstrated track record of building and leading successful teams
Ability to build strong cross-functional partnerships and external relationships
Internal and external client facing change initiative experience, business process improvement, and strategic business planning
Ability to manage ambiguity and effectively lead change and demonstrate the ability to shift direction as needed to address emerging organizational needs
Demonstrated experience balancing both operational and strategic activities
Strong analytical skills, planning and project management skills
Preferred Experience and Skills:
Second line people management, ideally having led large commercial teams
Your role at Merck is integral to helping the world meet new breakthroughs that affect generations to come, and we’re counting on your skills and inventiveness to help make meaningful contributions to global medical advancement. At Merck, we’re inventing for life.
If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to email@example.com.
Merck & Co., Inc. is not accepting unsolicited assistance from search firms for this employment opportunity. Please, no phone calls or emails. All resumes submitted by search firms to any employee at Merck via email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Merck. No fee will be paid in the event the candidate is hired by Merck as a result of the referral or through other means.
Visa sponsorship is not available for this position.
For more information about personal rights under Equal Employment Opportunity, visit:
Merck is an equal opportunity employer, Minority/Female/Disability/Veteran – proudly embracing diversity in all of it’s manifestations.
Job: Marketing Communications/Channels Other Locations: Employee Status: Regular Travel: Yes, 10 % of the Time Number of Openings: 1 Shift (if applicable): N/A Hazardous Materials: No Company Trade Name: Merck
Merck Careers Our work is someone's hope. Join us. At Merck, we believe in putting patients first in all we do. And we recognize that our employees are our single greatest asset in achieving this mission. Top 5 reasons our people are committed to working at Merck:
Quality of co-workers
Ethical standards and values
Compensation and benefits
At Merck, we have approximately 700 employees with military backgrounds working in 26 US locations. in areas such as Research & Development, Information Technology, Manufacturing, Finance, Sales & Marketing, Legal, Site Services, Human Resources and Six Sigma. We value the experience and technical knowledge that these individuals bring to our organization, in addition to their dedication, discipline, strong leadership skills and training.
Merck offers opportunities in various areas of our company for individuals with military experience. Merck has many employees with military backgrounds who work at several of our U.S. locations. We value their experience and technical knowledge, as well as their dedication, discipline, strong leadership skills and training.