Senior Manager, Global Consumer Insights - 1902979
East Hanover, NJ, USA
Mondelez International, Inc. empowers people to snack right in over 160 countries around the world. We're leading the future of snacking with iconic brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Our 90,000 colleagues around the world are key to the success of our business. Great people and great brands. That's who we are.
Join us on our mission to continue leading the future of snacking around the world by offering the right snack, for the right moment, made the right way.
S trategy is where you'll help us develop plans to shape an exciting future for Mondelēz International. Working with our excellent team of strategy professionals, you'll diagnose key business growth drivers, set strategic direction for the future, prioritize our growth initiatives, and partner with our business teams to implement our growth plans.
Senior Manager, Global Consumer Insights is a key role within our Strategy, Insights, and Analytics (SIA) team, partnering closely with the Marketing community to advance consumer-centricity in building iconic global brands and in achieving creative excellence at Mondelēz. Reporting to the Director, Global Brand Insights, you will steer Oreo, belVita, and Trident globally.
Collaborate with Brand Leaders to identify consumer behaviours, wants and needs; new consumer segments (now, next and future); and market trends.
Provide strategic counsel to Brand Leaders, such as developing data-driven points-of-view on topics, steering strategic roadmaps and creating compelling arguments to develop and evolve our brands;
Create and deploy Insights Toolkits and Playbooks in building iconic brands, providing global support to codify and scale leading methods that inspire continuous improvement in marketing effectiveness;
Be a representative of a culture of deep empathy for the current consumer as well as for the aspirational growth targets that are internalized by business partners across the globe and become a foundational element for key decisions;
Be part of a 'test and learn' continuous feedback loop across our on-line and off-line marketing vehicles to identify opportunities for targeted messaging and audiences;
Diagnose forward-looking brand health indicators and barriers across the consumer experience journey and provide recommendations to maximize awareness, acquisition, engagement, and retention;
Evangelize meaningful insights that connect the dots across human behavior, creative excellence, and business strategy.
Bachelor's Degree required, MBA preferred;
Direct experience working across developed and emerging markets, effectively liaising across countries and cultures;
Experience in driving a digital transformation in insights in order to operate at the cutting-edge of technology and shape future interactions with consumers.
Someone who's successful in the role will be:
10 years of progressive insights roles with a significant stint in brand building;
Consumer packaged goods (CPG) experience or Agency planner who is considered best-in-class in building iconic brands;
Obsessed with building iconic and consumer-centric brand experiences (experience in Laws of Growth is a plus);
Role models passion and empathy for consumers, has strong cultural awareness, and is a global citizen;
Possesses a strong bias for action, driving strategic outcomes through influence, collaboration & organizational savviness;
Proficient in best-in-class digital insights tools/practices and can successfully deploy in a complex and highly-matrixed organization;
Values brevity and impact over data-dumps and long-winded decks;
Strong team player, collaborative, and influential.
Visible change agent with an entrepreneurial spirit and proven success in establishing progressive and advanced capabilities;
Confident, respected and influential colleague who models a team-oriented approach across all functions and levels of the organization and externally with agency leadership;
Persuasive verbal and written communication skills to influence senior leaders in a fast-moving and highly-matrixed global environment;
Exemplary storytelling skills and business acumen to simplify large and complex data into compelling recommendations.
Mondelēz Global LLC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact 847-943-5460 for assistance.
Applicants must complete all required steps in the application process, including providing a Resume/CV, in order to be considered for this position.
Mondelēz International was born in 2012, but you can trace the products we make today back to the 18th century. Join nearly 100,000 employees across the world and you’ll see how we combine the energy, hunger and agility of a new company with the heritage and resources of a large organization.
Mondelēz International is renowned for its delicious snacks. We’re #1 globally in biscuits, chocolate and candy and #2 in gum. Hardly surprising – our legendary brands names such as Oreo, Cadbury, Nabisco, Tang, Trident, Halls, Milka, LU and belVita simply roll off the tongue.