Mar 15, 2019

Marketing & Communications Specialist/ Admissions and Student Recruitment

$2,923 - $5,129 monthly
  • California State University San Bernardino
  • California State University San Bernardino, 5500 University Parkway, San Bernardino, CA, USA
Full-Time Education Marketing Other

Job Description

Employment Status:  Full-time, Probationary, non-exempt position.

Work Schedule: Monday through Friday, 8:00 a.m. to 5:00 p.m.  Some evenings and weekend hours may be required. 

First Review Deadline: This position will remain open until filled. Applications will be reviewed beginning March 20, 2019.

Under the general supervision of the Assistant Vice President, Admissions, Outreach and Transition the Admissions Marketing and Communications Specialist is responsible for the following:

  • Oversight, development and implementation of a comprehensive marketing and communication plan for use in recruitment and yield of prospective undergraduate students, as well as selected communications with matriculated students, high school and community college counselors and other campus and community stakeholders.
  • Oversee the Constituent Relationship Management (CRM) system for Admissions and Student Recruitment, Ensures that social media, email and print communications for prospective and admitted students are sequential, coordinated and consistent in message and tone, develops and writes communications for prospective, applicant and admitted students and manages content for recruitment platforms and schedules webcasts, online chat and digital information sessions.
  • Additionally, the incumbent will supervise and sets work priorities for the student paraprofessional graphic designer and engage in market research, data collection, and analysis, utilizing data to improve communications through segmented marketing efforts.
  • The incumbent will collaborate with campus departments on the creation and management of communication plans and assists in editing communications for tone and with Strategic Communication staff in the development of strategic and targeted marketing materials for prospective students consistent with the University's brand.
  • The individual will works closely with University Information Technology to oversee data infrastructure and data transmissions between CRM and campus student data systems.
  • Perform other duties as assigned.

Typical nature of work assignments:

  • Performance of a variety of administrative, technical and analytical duties of moderate complexity related to day-to-day communications activities to promote the objectives and programs of the university.
  • Day-to-day work is performed under general supervision, with specific instructions for new assignments.
  • Typically not fully accountable for final work results or products. More experienced staff members review highly visible work.
  • Assignments require the use of some judgment, but standard procedures and protocols are usually followed.
  • Work requires some innovation, as required, to identify story opportunities, to develop an angle for written or other communications pieces, or to assist in developing campaigns.
  • Focus is on own work assignments rather than lead work direction to others, but work may involve providing training to less experienced staff.

Typical knowledge and skill requirements:

  • Entry to the first level within this classification requires knowledge of the fundamentals of public affairs and/or media relations, and/or some exposure to marketing and marketing research. This background normally is obtained through a college degree, which includes relevant coursework in the field, and up to two years of related professional or technical experience
  • Foundation knowledge of general practices, methods and procedures related to public affairs, media relations, marketing, and/or sports information. Ability to keep abreast of public policy and public affairs issues.
  • Working knowledge of protocols and institutional etiquette related to public and media relations.
  • Basic knowledge and understanding of media outlets including print, television, and radio. Ability to work with the media for the coverage of events.
  • Basic knowledge of market research and related techniques. Working knowledge of summary statistics as they relate to research or sports information.
  • Basic knowledge of applicable copyright and other laws pertaining to written materials, news media and confidentiality.
  • Working knowledge of applicable software packages.
  • Knowledge of basic web communication techniques, vehicles and formats.
  • Strong writing and editing skills to quickly produce clear and concise standard documents for internal and external publication.
  • Ability to appropriately handle sensitive and confidential information.
  • Strong interpersonal skills to develop and maintain relationships within the university and community and with the media.

Preferred Qualifications

  • Knowledge and experience with marketing in online environments including experience in analytics and online search strategy and demonstration of project management, organization of workflow and strategic prioritization expertise is preferred

Current employees will be given preferred consideration.A background check (including a criminal records check) must be completed satisfactorily before any candidate can be offered a position with the CSU. Failure to satisfactorily complete the background check may affect the application status of applicants or continued employment of current CSU employees who apply for the position.

The person holding this position is considered a `mandated reporter' under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.

California State University, San Bernardino is an Affirmative Action/Equal Opportunity Employer.  We consider qualified applicants for employment without regard to race, religion, color, national origin, ancestry, age, sex, gender, gender identity, gender expression, sexual orientation, genetic information, medical condition, disability, marital status, or protected veteran status. 

This position may be "Designated" under California State University's Conflict of Interest Code. This would require the filing of a Statement of Economic Interest on an annual basis and the completion of training within 6 months of assuming office and every 2 years thereafter.  Visit the Human Resources Conflict of Interest webpage link for additional information:

This position adheres to CSU policies against Sex Discrimination, Sexual Harassment, and Sexual Violence, including Domestic Violence, Dating Violence, and Stalking. This requires completion of Sexual Violence Prevention Training within 6 months of assuming employment and on a two-year basis thereafter. (Executive Order 1096)



Security Clearance

NO Security Clearance

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